Apple Will Hold An Apple TV-Related Event In March [Rumor]



Along with making ridiculous predictions like the impending arrival of an iTV, analysts have now taken to predicting when Apple will hold their next keynotes.

If you believe Peter Misek from Jefferies, then Apple is going to hold an Apple TV-related event in March, but there probably won’t be any new hardware on display, just software.

In a note to investors this morning, the analyst said that his recent “channel checks” are showing that Apple is going to hold a product event in March. The event will be Apple TV-related, but it’s probably just going to be for an iTV SDK so developers can prepare for an iTV or new Apple TV that will be launched in September or October of 2013.

It seems pretty likely that Apple will release an SDK for Apple TV in the future so developers can write apps to run natively on Apple’s little box, but we have no idea if it’s going to be as soon as March. We think it’s more likely that Apple will release an updated AppleTV with better hardware and third-party apps before launching a television set, but analysts keep hoping that an Apple branded TV is right around the corner.

Peter Misek has been one of the most fervent believers that Apple will eventually release an “iTV,” or an “iPanel” as he was calling it last year, so you should probably take his “channel checks” with a grain of salt here, until we hear something from better sources.


Update: Jim Dalrymple at The Loop has already squashed this rumor. For a history of Peter Misek’s horrible Apple predictions, check out this article.

Source: Business Insider



  • technochick

    His comments are a joke. Channel Checks wouldn’t have any information here nor there about software, just hardware. Typically as in “we tried to order more X and its constrained with no date when we can get more. That always means there’s something new coming.”

    this guy, White etc need to be banned from saying anything regarding alleged future products. It’s nothing but stock manipulation attempts. They don’t know jack

  • Sigmma Seven

    And where are the Macs with Haswell?

  • hanhothi

    ITV (aka Independant TV) is already here, and has been here for many decades.

    I certainly would not buy an iPanel, Apple are way too expensive, but a far more sophisticated Apple TV that can plug into any HDTV socket would be a different matter and sell far more than an overpriced Apple screen would.

  • FriarNurgle

    Ohhh ohh ohhh can I play analyst?

    My money is open functionality for the little hockey puck Apple TV, Maybe they’ve even landed some new content/apps/channels which will likely be subscription based. They will likely offer a Facetime Camera peripheral with Siri. Even though I think it would be silly, Apple might announce and actual Apple TV set. Think of the Apple TV product line being similar to how they offer iMacs and Mac Minis.

    These are of course just my educated guesses but why not just start listening to me instead of some analyst.

  • TylerHoj

    How many times do we have to go through this before someone gets a clue? iPad in the spring, Mac hardware updates/iOS/OSX announcements in the summer. iPhone/iPods in the fall along with the release of the new iOS announced in the summer. No low-cost iPhone this year unless it’s an 8GB iPhone 4S. No iPad announcements in the fall. Apple only updated the larger iPad in the fall so they didn’t leave it out during the iPad mini announcement. If you disagree – I sincerely apologize for you being so stupid.