Here Are All The Important Numbers From Today’s Apple Earnings Report | Cult of Mac

Here Are All The Important Numbers From Today’s Apple Earnings Report


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We’re still waiting for Tim Cook and Peter Oppenheimer to start today’s earnings call, but now that the closing bell has rung Apple just released its official financial results for Q4 2013. So far the numbers look pretty good with Apple beating analyst estimations for revenue and profit with $37.5 billion and $7.5 billion respectively.

Sorting through the pile of information and numbers Apple just gave us can make your head spin, so we’ve broken it down for you. Here are the most important numbers you need to know from today’s earnings:

The Good

  • Revenue came in at $37.5 billion – up from $35.3 billion last quarter while also beating expectations of $36.82 billion.
  • EPS beat expectations of $7.92 with a total of $8.26 per diluted share.
  • 33.8 million iPhones were sold in Q4 2013 (new record)
  • Gross margin was at 37% as expected
  • Revenue in Japan jumped 40% since last year, while China increased 6%
  • Mac sales only declined to 4.6 million which was above expectations
  • Apple made 15 acquisitions in 2013
  • Over $1 billion was generated through Education sales for first time ever
  • $36 billion has been returned to shareholders in the last five quarters
  • $146.8 billion – the amount of cash Apple has in the bank, but only 35.5 billion is located in the U.S.
  • iTunes made $4.4 billion in revenue
  • Apple Stores generated $4.5 billion in sales in Q4 2013
  • 99 million people visited the Apple Store during the Q4 2013
  • Apple expects to make a record $58 billion next quarter.

The Bad

  • Net profit was at $7.5 billion compared to $8.8 billion last quarter and $8.2 billion in the year-ago quarter
  • 14.1 million iPads were sold, barely nudging it above last year’s total of 14 million and lower than the 14.5 million expected
  • iPod sales dropped  35% from 5.3 million units sold in Q4 2012 to only 3.49 million in Q4 2013


Source: Apple


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