September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.
“In iTunes 10, we’re announcing something really cool, and we call it Ping,” says Apple CEO Steve Jobs during his demo of the new service. “And what Ping is, is it’s a social network for music. It’s sort of like Facebook and Twitter meet iTunes. You know, it’s not Facebook, it’s not Twitter. It’s something else that we’ve come up with.”
Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.