Apple seeks hotshot editor to make Siri great again

By

Siri
Apple wants to evolve Siri into a distinct, recognizable character.
Photo: Ste Smith/Cult of Mac

Siri is about to get a huge upgrade in the way it answers users questions and searches.

In a new job listing posted today, Apple says it is seeking a writer and editor who can help evolve Siri from one of the most-criticized digital assistants into a “distinct, recognizable character.”

Leaked Apple memo details efforts to stop leaks

By

Apple Park1
Apple is cracking down on leaks.
Photo: Duncan Sinfield

Apple issued a stern warning to employees this week about leaking confidential information to the media.

In a leaked memo detailing Apple’s efforts to stop leaks, the company says it caught 29 leakers in 2017. Of those caught, 12 were arrested. Apple told employees they are “getting played” by journalists and bloggers that approach them with flattery in exchange for information.

Just 5 U.S. companies beat Apple at hiring game

By

Apple hardware
LinkedIn based its observations on data from its 546 million+ users around the world.
Photo: Lyle Kahney/Cult of Mac

According to LinkedIn, Apple is the sixth most sought-after employer among jobseekers (or potential jobseekers) in the United States.

That’s pretty darn good, but it still leaves six companies people would rather work for. All tech giants, these include Amazon (in first place), Alphabet, Facebook, Salesforce and Tesla. The numbers are based on data from LinkedIn users across the U.S.

By

Apple Park1
Apple's building a huge team of data scientists.
Photo: Duncan Sinfield

Apple hires YouTube alum to help with video efforts

By

YouTube TV is only available in 5 cities for now.
Apple is using YouTube vets to shape its video strategy.
Photo: YouTube

Apple is stepping up its video game by hiring one of the key employees from YouTube that helped the service become the world’s biggest video streaming platform.

Vijay Karunamurthy, who worked at YouTube in its early years and then went on to co-found the food rating app Nom, has reportedly joined Apple, though the company is staying tight-lipped on what he’s working on.

Apple backs transgender student in Supreme Court fight

By

Supreme Court plaintiff and LGBT rights advocate Gavin Grimm.
Apple is backing Supreme Court plaintiff and LGBT rights advocate Gavin Grimm.
Photo: Geoff Livingston/Flickr CC

Apple and dozens of other top tech companies filed a Supreme Court brief today in support of a transgender boy’s fight for equality.

In the case, Gavin Grimm, a transgender student from Virginia, is suing the Gloucester County School Board for creating a bathroom policy he says discriminates against transgender students by separating them from their peers.

Apple scoops up talent, tech from bankrupt music pioneer Omnifone

By

apple music app
Omnifone's tech is already inside Apple Music.
Photo: Ste Smith/Cult of Mac

To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.

Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.

Apple poaches top talent from iPhone 7 GPU chipmaker

By

A10 processor
Custom graphics chips could be Apple's next big move.
Photo: Apple

Apple is siphoning talent from one of its key partners, Imagination Technologies, which makes the graphics chip for the iPhone 7.

The British chipmaker was rumored to be in acquisition talks with Apple earlier this year. Apple told the press it wasn’t interested in buying Imagination Technologies, but based on a slew of recent hires, the iPhone-maker does want its employees.

Apple loses to Facebook and Google as top talent attractor

By

Apple hardware
Employees love working at Apple.
Photo: Milo Kahney/Cult of Mac

Apple is one of the top 5 companies in the U.S. when it comes to attracting and keeping talent, but its rivals Facebook and Google are even better.

LinkedIn has come out with its first ever Top Attractors list based on insights from tracking billions of data points of its 433 million members and discovered that in the employee perks arm race, few can top Google.