If I had to pick on adjective for Apple’s upcoming iOS 6, it’d be “local” – Apple is integrating an immense range of local features and giving businesses amazing tools for attracting new customers. Regardless of whether you’re talking about a large chain like Starbucks or a family owned local business, Apple is offering virtually any customer-facing company an immense range of tools to attract and retain new customers.
Apple’s unveiling of its next major operating system, iOS 6, is right around the corner. Scott Forstall and Co. are expected to announce the new OS to developers at WWDC next week. Very little is actually known about iOS 6, but there have been some rumors that made headlines over the last few months.
iOS 6 looks to be an evolutionary upgrade from iOS 5, rather than a revolutionary jump forward. Here’s what we expect to see.
Apple has produced some of the most memorable adverts in history. Its “1984” commercial for the original Macintosh is still talked about today, and we can all remember the “Mac vs. PC” commercials, and the dancing silhouettes that were used to promote the iPod. However, it hasn’t quite been the same story in recent years.
Despite promoting incredibly popular products like the iPhone and the iPad, Apple’s most recent commercials have been far from unforgettable. In fact, the CEO of one ad-tracking firm has revealed that Apple is being mocked for its latest Siri commercials, which employ celebrities to sell a feature that rarely works in real life.
WWDC is only a few days away and the event is shaping up to be filled dramatic announcements. Expectations include an Apple HDTV, a new Mac lineup that includes an updated Mac Pro, the unveiling of the next iPhone, iOS 6 with Siri support for the iPad, updates to Siri’s functionality, and load of additional details about Mountain Lion.
Whether all those expectations are met or not, WWDC and its keynote will pack lots of information for developers and IT professionals as well as various Apple product announcements and previews. The big announcements may be the best part of WWDC for most Mac users and Apple fans, but the event is, at its heart, a giant powwow for developers. It also offers IT professionals and CIOs their best glimpse at Apple future plans and the new technologies that they will need to support and/or manage.
So what are IT leaders and business professionals going to be looking for at WWDC? Here’s our IT wish list for this year’s WWDC.
We’re all itching to see what iOS 6 has in store for our iPhones, iPads, and iPod touches, and we’re expecting Apple’s keynote address at WWDC next week to provide the first look at the new update. But the software could already be out in the wild. One YouTuber has published a three-minute video in which a purported iOS 6 beta is shown off for the first time.
Some of its features include new “iStore” and Dictionary apps, improvements to Spotlight search and the Maps app, enhancements to multitasking, and more.
A new rumor suggests that come next week’s WWDC, Siri is finally making its way to the iPad. Or, at least, it will when iOS 6 is finalized in September later in the year.
The news that IBM bans Siri for every employee that has an iPhone 4S and participates the company’s BYOD program unleashed a lot of discussion about whether the company was being paranoid or prudent. One of the bigger questions to come out of all that discussion was a reframing of the issue itself – does Siri have a place in the business world to begin with?
Setting aside the security and privacy issues that led IBM to ban Siri, are there compelling use cases for Siri in the workplace? If there are, do they outweigh the privacy and security concerns? Could Apple do more to make Siri business-friendly?
Speaking at an interview at D: All Things Digital today with Walt Mossberg and Kara Swisher, Apple CEO Tim Cook hinted at some new directions for Siri.
“I think you’re going to be pleased with where we’re taking Siri.” Cook alluded to more breadth from the voice-enabled assistant, as well as admitting that there is more the technology could do.
Now that you’ve successfully jailbroken your iPhone 4S running iOS 5, what do you install? Whether you’re new to Cydia or a jailbreak veteran, we’ve gathered a list of the best jailbreak apps available for Apple’s latest smartphone.
Samuel L. Jackson may love Siri, but are every-day users as smitten? Find out what we think on our latest CultCast.
And someone call King Arthur, Jony Ive just got knighted. But is he ready to protect the realm?
All that and our thoughts on Facebook’s new Camera app on The CultCast! Subscribe now on iTunes and read on for our show notes.
In the latest iPhone 4S ads that debuted earlier this week starring actor John Malkovich, Siri tells a joke upon request… and let’s face it, it’s a pretty lame one. Not bad for a computer, but the kind of thing that would get you beaten up in the men’s room at the local Laugh Emporium if you pulled it out during your set at open mic night.
What if Siri told a real joke? What if she told a dirty joke? Heck, what if she told the dirtiest joke there is? Here’s a great video parody of the recent ad, with a very, very clever (and totally safe for work!) take on that old blue comedy classic, The Aristocrats.
If you’ve never heard The Artistocrats before, Bob Saget’s version (go figure!) is generally considered to be one of the filthiest. You can compare and contrast Siri’s version to it here (NSFW!)
Thanks: Gil!
When Apple began roping in celebrities to promote Siri in its latest iPhone 4S adds, Samuel L. Jackson was one of the first to star alongside the voice-controlled assistant. In the 30-second clip, entitled “Date Night,” he asks Siri to cancel golf, find organic mushrooms, convert volume units, and set a reminder.
Siri does as Jackson asks so quickly that he hardly has chance to finish his sentence. But how would she cope with his requests away from the cameras? The answer is: not very well at all.
Apple has begun airing two new ads for Siri and the iPhone 4S titled “Joke” and “Life.” Both spots feature actor John Malkovich. The new ads are similar to other recent Siri commercials starring celebrities like Zooey Deschanel and Samuel L. Jackson.
These two new commercials show Malkovich using Siri for a variety of tasks, such as checking the weather and his calendar. Malkovich also asks his iPhone for a joke, and Siri classically replies with “Two iPhones walk into a bar, I forget the rest.”
Apple has gotten a fair amount of flack over Siri – most of it relating to Siri not recognizing words or phrases, misinterpreting requests, or providing incomplete or inaccurate answers. Apple is even facing a class action lawsuit over Siri not working as promised by iPhone 4S ads.
For IBM, however, the concern isn’t that Siri won’t work as advertised. Big blue is worried that Siri will work exactly as advertised and that confidential and sensitive information will leak outside IBM’s network as a result. For those reasons, the company disables Siri on the iPhones of its employees.
Reminders is a pretty powerful task list app. While it’s not a full project management suite, it does the ToDo job nicely with an easy to use user interface, location-based notification triggers, and iCloud syncing. In today’s tip, we’ll walk you through the basics of using Reminders app in a more efficient manner than just tapping away and hoping it all works out.
There’s no shortage to information out there about Apple’s HDTV plans, but most of it focuses on specs, designs, and user interface (including coverage from our source who has seen one). With the device being a near certainly, other questions are being raised. Will it be an instant hit? How different will the experience be compared to the existing Apple TV set-top box? How much revenue could it net for Apple?
According to calculations by Morgan Stanley analyst Katy Huberty, an Apple HDTV would be a huge windfall for Apple. She sees it as likely to double the money that U.S. households spend annually on Apple products within three years.
Siri won’t just joke and tell you that the best smartphone around is the one you’re using Siri on. She’ll also be ironic and tell you the iPhone 4S is the least popular smartphone on Earth.
Back in March a man sued Apple for conveying a “misleading and deceptive message” about Siri, the flagship feature of the iPhone 4S. He said that Apple’s marketing made Siri seem more magical then it actually was, and he wanted Apple to pay unspecified damages. A string of similar lawsuits also occurred, with someone claiming they couldn’t replicate the ‘Rock God’ Siri commercial in real life and another complaining about Siri not properly giving directions.
Apple has responded to the plaintiffs with a simple message: Siri is still in beta, and if you don’t like your iPhone you can always return it.
While there’s been a lot of speculation about Apple’s plans to enter the HDTV market, most of the discussion – including information from our source who has seen the device – has focused on the device itself. The form factor, pricing, manufacturing options, interface, input and remote control mechanisms, which iOS and OS X technologies could be leveraged in a TV – all these are key elements to the story of an iTV or Apple HDTV or whatever the device might be called.
These areas of speculation, however, don’t ask the most critical question: Will people buy an Apple HDTV?
According to tech research firm Strategy Analytics, the answer is yes – and it’s a pretty emphatic yes for iPhone owners.
For a very brief moment in time, the Nokia 900 reigned supreme in the eyes of Siri. When asked what the best smartphone ever is, Siri replied back that the Nokia 900 4G was the best. Apple fixed that problem pretty quickly and made sure that Siri now replies that the iPhone 4S is lord of all smartphones. Now Nokia is pissed and says that Apple is conspiring against the truth, and if Siri’s opinions on smartphones can’t be trusted, what can? It’ll be anarchy.
The iTV. The Apple HDTV. SiriTV.
Whatever you want to call it, there’s a lot of talk out there about how Apple is going to revolutionize the living room experience by releasing their own proper television set.
There’s reason enough to be skeptical of these reports. From the industry’s notoriously low margins — Sony’s losing billions on their television business — to the fact that consumers simply don’t upgrade their TVs like they do their smartphones, does it even make sense that Apple would want to release their own television set?
Sure, Steve Jobs said he had “cracked” the TV problem before he died, but who’s to say that he wasn’t talking about Cupertino’s existing set-top box, the Apple TV, a $99 puck that anyone can afford and that slurps up streaming content from the web or the iPhones, iPads and (with Mountain Lion) Macs already in the home?
I’ll say it. The Apple TV is not enough, and Apple absolutely must release a revolutionary television set in the next two years.
Why? Because no matter how popular the Apple TV becomes, it will never be essential.
Remember when Siri was saying that Nokia’s Lumia 900 was the “best smartphone ever?” Obviously it wasn’t Apple that programmed such an answer; Siri uses WolframAlpha to those kinds of questions. In this instance, it was a case of out-of-date information and poor review ranking.
Now that the whole fuss is over, you can ask Siri “What’s the best smartphone ever?” and get the correct result. Looks like Apple changed the answer. Who would have thought our iPhones would have their own egos in the year 2012.
Instacast, undoubtedly the best podcast manager for iOS, got a great update this week that deserves a place in our must-have apps roundup. We’ve also got an impressive voice translation tool that you just have to try, a social weather app that’s more reliable than the weatherman, plus major updates for Pocket and Google+.
During a press conference in Shanghai this week, Foxconn president Terry Gou finally confirmed that the company is making preparations to begin production of the upcoming Apple HDTV. Production is yet to begin, so you may not see the set before Christmas. But Apple certainly plans to bring Steve Jobs’s set to market.
When you build a robot or an artificially intelligent machine, there’s always going to be a fear that one day it will turn against you. That’s what Siri has done to Apple today, labeling one of the iPhone’s biggest rivals, the Nokia Lumia 900, the “best smartphone ever.”