Few things could excuse a kid from skipping his middle school graduation. Connor Chung had a note from Apple.

It explained he would be needed in San Francisco for the WWDC. Once there, he would meet important people like Tim Cook, take part in brainstorming sessions with developers and engineers and lay the groundwork for an Apple Watch app that would be among the first in iTunes on the day OS 2 launched.

Apple is taking steps to avoid a repeat of this week’s serious XcodeGhost incident — in which hundreds of App Store apps were discovered to include malware in the form of a counterfeit version of Xcode, the platform used by developers to build their apps.

iOS 9 has only been out since last Wednesday, but already it’s smashing records — being named the fastest case of iOS adoption in history, with more than 50 percent of devices already using iOS 9.

Apple’s new 3D Touch technology will work even if you cover your display with a protective screen, says Apple’s senior VP of marketing, Phil Schiller.

When Phil Schiller introduced the iPhone 6s’ new Live Photos, he noted that Apple had implemented it, “in a space-efficient way, so they don’t take up much more room.”

In fact, according to a new report, Live Photos take up around 2x the space of a regular still photo. That’s still an impressive bit of compression on Apple’s part, but also likely to make life a bit tougher for those planning to buy the entry-level 16GB iPhone 6s.

We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.

Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.

Making an iPhone is complex, for sure. Creating the hardware and software that rules our daily lives has been an ongoing, iterative process since 2007, when Steve Jobs revealed the first one.

Since then and on up to the newly announced iPhone 6s and 6s Plus, the iPhone itself has improved bit by bit while still wowing consumers as better enough to upgrade to.

“You can’t just say, ‘Here it is. It does the same thing 5 percent better than last year,’ says senior vice president of worldwide marketing Phil Schiller in an interview over at Bloomberg. “Nobody cares.”

In a device that’s the essence of complexity, refined, the new 3D Touch was super tricky to make, as the in-depth interview explains.

Apple is planning to make it easier than ever to stay addicted to the iPhone with the introduction of its new iPhone Upgrade Program that will allow fans to upgrade to a new device every single year.

Phil Schiller announced the new program on stage at Apple’s keynote today, revealing that pricing for the iPhone Upgrade Program starts at $32 per month, which is slightly more expensive than what you can get at a carrier, but it comes with some extra benefits too.

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

We’re all excited about the news about the iPhone 6s, so we almost missed the part of today’s Apple event where the Cupertino company spilled the release date of El Capitan, the latest version of its desktop OS.