Apple lavished attention on all its platforms at WWDC this year. We even got a first look at the all-new Mac Pro. But another announcement, which didn’t grab so many headlines, may prove to be the most important thing to come out of this year’s developer conference: SwiftUI.
SwiftUI promises to fundamentally change the way developers create apps for Apple products. And you don’t need to be a techie to appreciate why it’s such a big deal.
Apple plans to make it easy for developers to merge iOS and macOS apps into one by 2021, according to a new report.
The project, dubbed “Marzipan,” hopes to encourage development and boost App Store revenue. It will start with a new software development kit that will let developers port their iPad apps to Mac later this year.
Apple just updated its MacBook Pro line, ramping up performance and adding various advanced features. Phil Schiller, Apple’s marketing VP, calls the new Apple laptops “the fastest and most powerful notebook we’ve ever made.”
The new MacBook Pro with Touch Bar models boast 8th-generation “Coffee Lake” Intel Core processors, with 6-core CPUs in the 15-inch model and quad-core CPUs on the 13-inch model.
Apple co-founder Steve Wozniak says the iPhone X is the first iPhone he doesn’t plan to buy on “day one.”
The reason? Satisfaction with his iPhone 8, despite its lack of major changes, and skepticism about whether one of the big features of the iPhone X will work as promised.
Apple is reportedly set to launch new iMacs geared toward the pro market later this year.
The revelation came during a very rare Apple press briefing concerning its future plans. While the big news coming out of this meeting with a small group of reporters is that a radical rethink of the Mac Pro is on the way, there was also talk of an imminent iMac refresh.
There’s no shortage of possible repercussions to Apple’s current standoff with the FBI, regarding whether or not the company should create a backdoor to help unlock iPhones involved with potential terrorist or criminal cases.
But while Apple (and others) have argued that this represents a damaging blow against privacy, a recently-filed amacus brief in support of Apple by former secure technology company Lavabit has a more direct example of how the FBI’s demands may hurt America: by driving tech companies offshore to avoid having their reputations damaged.
With the launch of two new iPhones, Apple’s top designer Jonathan Ive granted very rare back-to-back interviews with USA Today and Bloomberg Businessweek.
Having read everything he’s ever said in preparation for my book about him (due mid-November), I recognized the usual Jony Ive talking points; the striving for simplicity, the importance of caring, and so on.
But there are a couple of paragraphs in the USA Today that especially gave me a strong sense of Deja vu.
Along with this week’s surprising news that Scott Forstall is leaving Apple, Tim Cook also announced that Bob Mansfield is planning to stay with Apple for two more years. Just last June, Mansfield had decided that he was going to retire, but now he’s quickly decided he’s not ready to leave just yet, and will stay on to run a new Technologies unit.
Why the sudden change of heart? According to a new report, Mansfield and Scott Forstall haven’t gotten along too well, and when news surfaced that Forstall was on the way out, Mansfield decided Apple would be a lovely place to work at again.