The new cosmic orange iPhone 17 Pro is undeniably orange. It’s not bronze, it’s not burnt umber, it’s not sepia or some other subdued shade that fades into the background.

No, Apple finally — after years of begging and pleading — produced a pro-level iPhone in an unapologetically bold color.

As a man in a loincloth once screamed while staring at something unfathomable: “Oh my god … [you] finally, really did it. You maniacs!”

To be fair, in that instance, the bare-chested man was ranting about something horrific. With the cosmic orange iPhone 17 Pro, Apple did something previously unthinkable — and totally welcome.

September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the release date of the iPhone 6 and iPhone 6 Plus handsets. The iPhone 6 design brings a new 4.7-inch form factor, while the iPhone 6 Plus expands to a massive 5.5 inches.

The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons the small smartphone form factor to take on big-screen Android “phablets.”

Crowds thronged to Apple stores around the globe Friday to pick up the newest iPhones — the iPhone 17, iPhone 17 Pro and iPhone Air — on launch day. Apple CEO Tim Cook himself threw open the doors of Apple Fifth Avenue in New York City on Friday morning.

Alongside the exciting new iPhone lineup, Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 also arrived at Apple retail stores and authorized outlets on Friday

Alongside the iPhone Air, Apple launched a battery pack specifically for the phone. And interestingly, the iPhone Air MagSafe Battery uses the same capacity battery as the device it supports.

The folks over at iFixit tore down the iPhone Air MagSafe Battery and discovered its unusual shape. Based on preliminary evidence, they concluded Apple might be using the exact same battery inside the iPhone Air.

Early reviews of the iPhone 17 lineup say the 2025 models bring Apple’s most significant generational upgrade in years, despite some caveats here and there.

The series spans four models, each targeting different user priorities, from the newly capable base model to the ultra-thin iPhone Air and the two powerhouse Pro variants.

Apple is finally ready to release iOS 26, iPadOS 26, watchOS 26 and macOS Tahoe to the public. After initially showcasing these operating systems at WWDC25 this spring, the company will release the first stable build on September 15.

So when will iOS 26 actually land on your compatible iPhone? With all the new features packed in, you’ll want to be first in line to grab the update. Here’s when iOS 26, iPadOS 26, watchOS 26 and macOS Tahoe go live in your region.

September 13, 1983: Osborne Computer Corporation, one of Apple’s early rivals, declares bankruptcy. Many considered the company’s Osborne 1 the world’s first truly portable, full-featured computer. It packed everything users needed to set up shop at home or on the road. Alas, it didn’t last!

People wondered how the new iPhone Air released at Apple’s Awe Dropping event Tuesday could be so incredibly thin and still have a working USB-C port (or even if it would have one at all). Well, here’s how: In a departure from the iPhone giant’s normal manufacturing process, the new handset features a breakthrough 3D-printed titanium USB-C port for ultra-thin design, Apple said.

And considering how the process and material actually improve the port, the result is truly an engineering milestone.

September 11, 2009: Microsoft CEO Steve Ballmer snatches an iPhone from an employee during a meeting and pretends to destroy it.

The iPhone freakout isn’t the first time Ballmer behaves in a wacky way and incurs negative publicity as a result. However, it’s an embarrassing moment for a man who ranks among the tech world’s most powerful people.

Apple’s new line of TechWoven, silicone and clear polycarbonate cases for iPhone 17 series models, showcased at the Awe Dropping even Tuesday, mark a significant departure from the company’s previous materials and design approach.

In addition to the silicon and clear polycarbonate cases with lanyard support for the new Crossbody Strap, the new TechWoven cases feature a synthetic fabric designed to replace the widely criticized FineWoven cases that Apple quickly abandoned after their problematic launch in 2023. Plus plenty of third-party cases are already available.