How can you watch Apple’s iPhone event? You can stream the keynote on YouTube, on the apple.com website or on your smart TV. It starts at 10 a.m. Pacific time on Tuesday, September 9.
At the September event, Apple unveils new iPhones, Apple Watches and other accessories. The iPhone 17 series will be the highlight — with the iPhone 17 Air being a standout new model. Rumors point to the Apple Watch Ultra 3 getting a faster processor, satellite messaging and (possibly) blood pressure monitoring. Some of these features might make it to the Apple Watch Series 11. A couple of other new devices might put in an appearance at Apple’s September event, too. We’ve heard rumors of AirPods Pro 3, an updated Apple TV 4K and AirTag 2.
Here’s how you can watch it all live, whether you’re watching at home or secretly at work.
September 5, 2007: Apple introduces its first new iPods after the release of the iPhone. The lineup includes the third-gen ![Good-looking iPhone stand also charges Apple Watch and AirPods [Review] ★★★★☆ Lululook Ultra-Rise Qi2 3-in-1 Wireless Charging Station for Apple review](https://www.cultofmac.com/wp-content/uploads/2025/09/Lululook-Ultra-Rise-Qi2-3-in-1-Wireless-Charging-Station-1020x574.jpg)
August 18, 2007: A video goes viral on YouTube when 23-year-old internet personality Justine Ezarik, aka iJustine, posts a 300-page iPhone bill mailed to her in a box by AT&T.