Widow’s Bay sailed off with a whopping 14 Emmy awards. Image: Apple TV/ChatGPT
Apple TV enjoyed a huge night of wins at the 78th Primetime Emmy Awards on Monday, taking home 29 trophies to beat out all rivals. Leading the charge was Widow’s Bay, which made Emmy history as the most decorated freshman comedy series ever.
The breakout show won 14 Emmys, including Outstanding Comedy Series. That also makes Widow’s Bay the comedy series with the most wins in a single season.
A handful of Apple TV series drive the streamer's impressive audience growth. These are the streamer's hottest dramas, comedies and sci-fi. Image: Apple
Apple TV finally gets the audience it deserves. Or the streaming service is headed in that direction, anyway. In the contest to become the top streamer, Apple TV posted the strongest year-over-year growth of any platform last quarter.
Five shows helped push the streaming service’s audience numbers upward. Anyone looking for the best that Apple TV has to offer needs to be watching these.
Apple TV made a big Emmy splash, with Widow's Bay and Pluribus leading the way. Graphic: Apple TV/ChatGPT/Cult of Mac
Apple TV delivered one of the biggest stories of Wednesday morning’s 2026 Emmy nominations, with freshman hits Widow’s Bay and Pluribus emerging as two of the most-honored series of the year.
The streamer’s total? A whopping 87 Emmy nominations, up from its previous high of 81 last year.
The new horror-comedy Widow’s Bay earned an impressive 19 Primetime Emmy nominations, while Vince Gilligan’s sci-fi drama Pluribus picked up 18. Those totals put both Apple TV originals among the most-nominated shows across all television, trailing only HBO Max’s The Pitt (25 nominations) and Hacks (24).
Fitting that the streamer's most-viewed and talked-about drama and a truly moving documentary won the awards. Photo: Apple
Apple TV picked up a pair of prestigious Peabody Awards Thursday for hit drama Pluribus and documentary Come See Me in the Good Light. People think of the awards as the Pulitzer Prizes of radio, TV and online media.
The Peabody Awards are considered to be equivalent to Pulitzer Prizes, but for TV, radio and online media. Photo: Apple TV
Apple TV scored five nominations for the 86th Annual Peabody Awards, the streamer said Thursday. Nods spanned entertainment, documentary and children’s programming categories.
The nominated titles — Pluribus, Come See Me in the Good Light, Mr. Scorsese, Vietnam: The War That Changed America and Shape Island — are all currently streaming on Apple TV.
Items with just the Pluribus show title look the most boring, but not by much. Photos: Sony Pictures
Not every Apple TV show gets merchandise like T-shirts and hats, but Vince Gilligan’s oddly original sci-fi head-scratcher Pluribus — the most-watched Apple TV show ever — just did. Too bad the merch is on the lame side.
One of the most weirdly refreshing sci-fi dramas in recent history deserves better than what Sony Pictures is peddling.
Seth Rogen's recent big night at the Golden Globes went a little better than the episode of The Studio that centered on the awards show. Photo: Apple TV
Apple TV celebrated a successful night at the 83rd Annual Golden Globe Awards, taking home three awards Sunday for its hit Hollywood-spoof comedy The Studio and its sci-fi phenom Pluribus. But some of the streamer’s other hit shows came up short in the awards ceremony.
This awards season may recognize Apple TV's dedication to quality like never before. Photo: Apple
Apple TV has emerged as the streaming platform to beat this awards season, capturing half of the Best Drama series nominations at the 2026 Golden Globe Awards unveiled Monday — a remarkable achievement that signals the tech giant’s arrival as a major force in prestige television.
Three of the six nominations in the coveted Best Drama TV series category belong to Apple — the mind-bending workplace thriller Severance, the darkly humorous espionage drama Slow Horses and the breakout new sci-fi series Pluribus. That puts Apple ahead of streaming rivals Netflix and HBO Max, which each landed only one drama series nomination in the category.
As Carol, Rhea Seehorn finds herself in a waking nightmare. Photo: Apple TV
Pluribus, Vince Gilligan’s newest TV series, has already bagged a perfect 100% rating on RottenTomatoes.com — a feat topping even acclaimed Apple TV shows like Severance.
The creator of Breaking Bad and Better Call Saul wowed the critics once again with Pluribus, a post-apocalyptic science fiction psychological thriller that premiered on Apple TV on November 7. And it’s generating big-time buzz as one of the year’s most compelling television events. Its third episode airs Friday. And if you’re anything like me, you can’t wait because the first two blew you away.
To me, the show is like the world’s longest episode of The Twilight Zone — in the best possible way, and in the here and now rather than circa 1959.
Caution: Pluribus spoilers ahead.
Pluribus debuts November 7 on Apple TV. Photo: Apple TV
How would it feel to be the last unhappy person on Earth, and the world’s resources are trained on making you happy? You can get progressively bigger tastes of such a world through trailers, below — or you can start tuning in Friday when Apple TV streams Pluribus, from Breaking Bad and X-Files creator Vince Gilligan,
As I said when the official trailer dropped, for my money, the rampant happiness the world’s population apparently feels — aside from the story’s main character — is actually some sort of contagion with dire consequences. And she has immunity.
Reviews so far are positive. The Guardian calls the “audacity” of the “intrepid” and “blackly comic” show “incredible,” while also revealing a cause of the worldwide happiness that jibes with my theory above. Variety says Rhea Seehorn is “magnificent” on the show. The BBC describes it as “George Orwell meets Invasion of the Body Snatchers.” And lots of reviews invoke Gilligan’s X-Files while some prefer references to The Twilight Zone.