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Pluribus

Read Cult of Mac’s latest posts on Pluribus:

Widow’s Bay makes Emmy history for Apple TV

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Widow’s Bay sweeps the major Emmy comedy awards.
Widow’s Bay sailed off with a whopping 14 Emmy awards.
Image: Apple TV/ChatGPT

Apple TV enjoyed a huge night of wins at the 78th Primetime Emmy Awards on Monday, taking home 29 trophies to beat out all rivals. Leading the charge was Widow’s Bay, which made Emmy history as the most decorated freshman comedy series ever.

The breakout show won 14 Emmys, including Outstanding Comedy Series. That also makes Widow’s Bay the comedy series with the most wins in a single season.

5 must-watch shows that make Apple TV more popular than ever

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Apple TV streaming service
A handful of Apple TV series drive the streamer's impressive audience growth. These are the streamer's hottest dramas, comedies and sci-fi.
Image: Apple

Apple TV finally gets the audience it deserves. Or the streaming service is headed in that direction, anyway. In the contest to become the top streamer, Apple TV posted the strongest year-over-year growth of any platform last quarter.

Five shows helped push the streaming service’s audience numbers upward. Anyone looking for the best that Apple TV has to offer needs to be watching these.

Apple TV rakes in Emmy nominations — Widow’s Bay scores 19 and Pluribus lands 18

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Apple TV Emmy nominations: A huge haul thanks to Widow's Bay and Pluribus
Apple TV made a big Emmy splash, with Widow's Bay and Pluribus leading the way.
Graphic: Apple TV/ChatGPT/Cult of Mac

Apple TV delivered one of the biggest stories of Wednesday morning’s 2026 Emmy nominations, with freshman hits Widow’s Bay and Pluribus emerging as two of the most-honored series of the year.

The streamer’s total? A whopping 87 Emmy nominations, up from its previous high of 81 last year.

The new horror-comedy Widow’s Bay earned an impressive 19 Primetime Emmy nominations, while Vince Gilligan’s sci-fi drama Pluribus picked up 18. Those totals put both Apple TV originals among the most-nominated shows across all television, trailing only HBO Max’s The Pitt (25 nominations) and Hacks (24).

Pluribus among 5 Apple TV titles up for prestigious Peabody Awards

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Peabody
The Peabody Awards are considered to be equivalent to Pulitzer Prizes, but for TV, radio and online media.
Photo: Apple TV

Apple TV scored five nominations for the 86th Annual Peabody Awards, the streamer said Thursday. Nods spanned entertainment, documentary and children’s programming categories.

The nominated titles — Pluribus, Come See Me in the Good Light, Mr. Scorsese, Vietnam: The War That Changed America and Shape Island — are all currently streaming on Apple TV.

Boring Pluribus merch doesn’t do brainy Apple TV show justice

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Product shot of
Items with just the Pluribus show title look the most boring, but not by much.
Photos: Sony Pictures

Not every Apple TV show gets merchandise like T-shirts and hats, but Vince Gilligan’s oddly original sci-fi head-scratcher Pluribus — the most-watched Apple TV show ever — just did. Too bad the merch is on the lame side.

One of the most weirdly refreshing sci-fi dramas in recent history deserves better than what Sony Pictures is peddling.

Apple TV scores 3 Golden Globe wins — but 3 hit shows strike out

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Seth Rogen's big night at the Golden Globes went a little better than the episode of The Studio that centered on the awards show.
Seth Rogen's recent big night at the Golden Globes went a little better than the episode of The Studio that centered on the awards show.
Photo: Apple TV

Apple TV celebrated a successful night at the 83rd Annual Golden Globe Awards, taking home three awards Sunday for its hit Hollywood-spoof comedy The Studio and its sci-fi phenom Pluribus. But some of the streamer’s other hit shows came up short in the awards ceremony.

Apple TV dominates Golden Globes race, eclipsing Netflix and HBO in prestige TV

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Apple TV eclipses Netflix and HBO in prestige TV
This awards season may recognize Apple TV's dedication to quality like never before.
Photo: Apple

Apple TV has emerged as the streaming platform to beat this awards season, capturing half of the Best Drama series nominations at the 2026 Golden Globe Awards unveiled Monday — a remarkable achievement that signals the tech giant’s arrival as a major force in prestige television.

Three of the six nominations in the coveted Best Drama TV series category belong to Apple — the mind-bending workplace thriller Severance, the darkly humorous espionage drama Slow Horses and the breakout new sci-fi series Pluribus. That puts Apple ahead of streaming rivals Netflix and HBO Max, which each landed only one drama series nomination in the category.

3 reasons Pluribus is the new must-watch series on Apple TV

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Pluribus season 1 review
As Carol, Rhea Seehorn finds herself in a waking nightmare.
Photo: Apple TV

Pluribus, Vince Gilligan’s newest TV series, has already bagged a perfect 100% rating on RottenTomatoes.com — a feat topping even acclaimed Apple TV shows like Severance.

The creator of Breaking Bad and Better Call Saul wowed the critics once again with Pluribus, a post-apocalyptic science fiction psychological thriller that premiered on Apple TV on November 7. And it’s generating big-time buzz as one of the year’s most compelling television events. Its third episode airs Friday. And if you’re anything like me, you can’t wait because the first two blew you away. 

To me, the show is like the world’s longest episode of The Twilight Zone — in the best possible way, and in the here and now rather than circa 1959.
Caution: Pluribus spoilers ahead.

Vince Gilligan’s darkly comical new Apple TV drama Pluribus streams Friday

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Pluribus season 1
Pluribus debuts November 7 on Apple TV.
Photo: Apple TV

How would it feel to be the last unhappy person on Earth, and the world’s resources are trained on making you happy? You can get progressively bigger tastes of such a world through trailers, below — or you can start tuning in Friday when Apple TV streams Pluribus, from Breaking Bad and X-Files creator Vince Gilligan,
As I said when the official trailer dropped, for my money, the rampant happiness the world’s population apparently feels — aside from the story’s main character — is actually some sort of contagion with dire consequences. And she has immunity. 
Reviews so far are positive. The Guardian calls the “audacity” of the “intrepid” and “blackly comic” show “incredible,” while also revealing a cause of the worldwide happiness that jibes with my theory above. Variety says Rhea Seehorn is “magnificent” on the show. The BBC describes it as “George Orwell meets Invasion of the Body Snatchers.” And lots of reviews invoke Gilligan’s X-Files while some prefer references to The Twilight Zone.