Cult of Mac

Apple is partnering with Dream Corps to help men and women from “underrepresented backgrounds [to] find success in the tech sector.”

The Oakland, California-based nonprofit is behind the initiative #YesWeCode. This project aims to increase opportunities in tech companies. With Apple’s support, it’s now got a tech giant in its corner.

Jefferies analyst Tim O’Shea foresees big challenges ahead for Apple’s planned video subscription service.

In a note to clients, O’Shea suggests that Apple will struggle to get studios and networks on board for its plans. He also thinks Apple’s original content may run into problems compared to Netflix’s most established offerings.

Apple has secured the expertise of Sam Jadallah, former CEO of smart lock company Otto, to head up its smart home initiatives.

Combined with Apple’s recent acquisition of voice-enabled tech company Pullstring, it’s a sure sign that Apple wants to up its game in home automation.

An Apple news website is inevitably going to look forward to the future. But that doesn’t mean we can’t take a second to appreciate Apple past.

Over the weekend, a New York law professor and author warmed geeky hearts on Twitter after discovering his old family Apple IIe — in working order. In an excited flurry of tweets, John Pfaff shared screenshots of some iconic Apple II programs. And even got a tweet from Neuromancer author (and Mac fan) William Gibson for good measure.

2018 was a great year for Apple devices, but 2019 could be even better, if a new report is to be believed. Issued over the weekend by noted Apple analyst Ming-Chi Kuo, his research note runs down some of his hardware expectations for the coming year.

From redesigned MacBooks to Apple’s best-ever desktop display, this could be a year to remember. Heck, there’s even a new iPod in the cards, according to Kuo!

This week we check the size of our suitcase with easyJet’s AR, find expert advice with SnafWho, make music by sampling everyday sounds in LoopField, and go back in time with GTA: Vice City.

The design of Apple’s AirPods is about to get a tweak, according to a new unconfirmed report coming out of Asia. Expect a fresh choice of color and a coating that will make these earbuds harder to drop.

This refresh is reportedly tied to the release of the AirPower wireless charger which is expected to launch at the same time.

Photographer Dina Alfasi’s stealthy snaps capture commuters in all their intimate glory. She tells us what informs her award-winning art in the latest issue of Cult of Mac Magazine.

Plus, get the latest on Apple’s upcoming TV shows and subscriptions services, plus how-tos that will help you make the most of your Apple gear. Grab your free issue of Cult of Mac Magazine for iOS. Or hit the links below to get the latest news, reviews and how-tos from our website.

Looking for a reason to celebrate on Presidents Day? We’ve got it, in the form of a pair of roundups of awesome gear, software and lessons, all at big discounts. From a cloud hub to a sleek wireless charger and more, read on for details.

Apple’s latest acquisition could give Siri a better chance at competing against Amazon’s popular voice-power assistant, Alexa.

Pullstring, a San Francisco-based startup that specializes in helping developers design, prototype and deploy voice apps has reportedly been purchased by Apple. The company’s platform helps create voice apps for Alexa and Google Assistant, and will likely help Apple make more tools for Siri.

Depth Control is one of the best features on the new iPhones, but Apple shows that you might want to be careful about who you choose to use it on.

Apple just drop a hilarious new ad highlighting the new the feature that lets you adjust the amount of blur in a Portrait Mode photo. The funny 30-second ad shows two moms who start beefing with each other when one of them notices their child has been bokeh’d.

Get ready to giggle:

If I was still a stoner student, and I liked to “smoke out” and stare at something other than wildlife documentaries for hours on end, I’d be letting my baked brain cruise the world using the Apple TV’s Aerial screen savers. Or perhaps not. As a mind-expanding student, I probably would’ve spent all my cash on munchies, and not have anything left for the comparatively expensive Apple TV.

The Apple TV’s Aerials are great. But did you know that you don’t have to just sit back, spark up and stare? You actually have some control over them, unlike a weed-smoker’s control over their appetite.

Holding onto your old iPhone could be causing you to lose out on some serious 4G LTE speed gains made by carriers over the last few years.

A new study on the average iPhone 4G download and upload speeds in the United States found that iPhone 6 owners and earlier see seeds that are nearly 10Mbps slower than the latest iPhone models.

Dina Alfasi is like most commuters. As soon as she finds a seat on the train or bus, she pulls out her iPhone.

Alfasi may look like she is catching up with emails, streaming music or reading the news. Instead, Alfasi is making a discreet photograph of the person across from her.

Apple had third parties audit all its mineral suppliers to be sure none are using their profits to support armed conflicts. Last year, there were five companies who refused the audits and all were dropped from Apple’s list of suppliers.

The iPhone maker regularly tests to be sure the materials that make its computers and accessories are sourced responsibly.

Have you ever felt sick and thought to yourself, “I should diagnose myself based on a web search,” later wishing you’d sought a professional instead? How about taking on an extensive home-improvement project, only to call in a contractor after struggling to make any real progress?

Getting in shape or losing weight shouldn’t be something you are stuck doing on your own, either. That’s where a personal trainer comes in.

Insurance giant Allstate has purchased third-party smartphone repair company iCracked, giving the Right to Repair movement much-needed lobbying muscle.

Already, the insurance company has assigned a lobbyist to proposed legislation underway in New Hampshire, one of 15 states considering Right to Repair bills opposed by tech companies, including Apple.

Apple is being sued by a person whose husband died from injuries caused by a fire, allegedly started by a defective iPad.

The fire took place back in February 2017. It was reportedly, “caused by a defect in the subject tablet, specifically affecting the subject tablet’s battery pack.”

In good times, the “Warren Buffett effect” has caused Apple shares to soar — by showing everyone that the world’s most famous investor believes in Apple. However, the opposite is also true: An apparent second thought on the part of Buffett’s firm Berkshire Hathaway can cause shares to fall.

That’s what happened this week, when Berkshire Hathaway was revealed to have slightly reduced its Apple holdings. Responding to the news, Apple shares fell 0.5 percent in pre-market trading.

Taxes are a drag no what you do for a living. So why waste more time on them than you should? Even if you’ve already got a go-to tax app, you might want to switch to this tax-busting app.

This week on The CultCast: It’s all but confirmed — Apple’s holding a March media event to make some special announcements. We’ll tell you what we know. Plus: Apple’s all-time best-selling products may surprise you. And is it worth buying a 2018 MacBook Pro, or should you wait? We’ll tell you what we think.

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Do you want to show your undying loyalty (or, at least, $350 worth of loyalty) to your favorite NBA team? If so, you may want to check out Apple’s latest Beats brand launch. The new range offers its Studio3 wireless headphones in the colors of the top basketball teams.

Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.

The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.

Apple’s March 25 media event will be dedicated to services — and that will include the first glimpses of video content from Apple’s original TV series.

While we’ll get a look at some video clips, however, customers shouldn’t expect the series to debut immediately after the event.

Canadian rapper Drake reportedly spent $400,000 to have a case for his iPhone X covered in diamonds and white gold.

Drake is known to have a thing for bling, but this one appears off the charts. The case is 18k white gold and is covered with small blue diamonds. In the center is a white gold owl, the logo for his record company, with two big diamonds for eyes.