We now have definitive proof that a business world built on the quarterly earnings report is destined for self-destruction: Apple’s stock fell almost $9 because its partner AT&T “only” managed to activate 146,000 iPhones in its first day and a half on sale. Not that the activation figure directly reflects the number of iPhones sold.
Yes, I’m serious, and I’m totally bewildered. Analysts and investors are pretending that the second quarter, which closed June 30, would be the one that reflects the impact of the iPhone. Which is nice, except that the iPhone went on sale at 6 p.m. on June 29, and AT&T had serious network issues that prevented people from activating their phones until well into the next week. Which means that anyone who couldn’t or chose not to activate their iPhone until after midnight on June 30 got left out of this report.
Which is obviously a clear sign that it’s time to sell all of your shares in AAPL. Obviously. You know how, in movies, we’ve gotten to the point where people talk about the highest opening 5.5-day gross ever by a film released on a Tuesday in a month with a full moon that falls on a Saturday? This is the opposite. This is the smallest 1.5-day activation ever for an incredibly successful product. They chopped off Sunday, for heaven’s sake!
But this is the world that exists. It’s all about the quarterlies. And maybe that means that Apple did AT&T a disservice by not launching a week sooner. It shouldn’t have any impact on the long-term health of either firm. But it’s idiotic. Especially since AT&T experienced — wait for it — 61 percent total revenue growth!
Grrrr. Anyway, don’t read too much into these numbers. Apple will release its sales numbers soon, which are a clearer indication of how well the iPhone did in its first day and a half. Not that a day and a half of sales matters. It’s stupid. Can we talk about this in October?
Image via TechDigest

