Predicting the future of any technology is a risky proposition. Weird, unexpected things happen that no one can anticipate. Lest any of us forget, for a brief moment in 1998, many assumed that DVD-Audio would replace the CD before something called Napster totally changed the game.
But predictions of the future are fun (why else is speculation about Apple so fascinating?), and everyone gets in on the act at some point. The latest to try to imagine what comes after the iPod is Rick Rubin, the bearded producer who launched the career of the Beastie Boys and revived those of the Red Hot Chili Peppers and Johnny Cash. He’s legitimately credited with helping to break hip hop worldwide, but I hardly think his abilities to accurately read the new sound 20 years ago has anything to do with his ability to guess how we’ll get our music.
“You’d pay, say, $19.95 a month, and the music will come anywhere you’d like. In this new world, there will be a virtual library that will be accessible from your car, from your cellphone, from your computer, from your television. Anywhere. The iPod will be obsolete, but there would be a Walkman-like device you could plug into speakers at home.”
You want to know what I love about this quote? That it’s actually stating the complete obvious, but it also anticipates a future where people treat music differently than they do now. First, yes, the iPod will be obsolete at some point in the future. And then Apple will release a new one, including one that works in speakers at home (Oh, wait, that’s been around for years). People are obsessed with the current solution instead of thinking about the needs that it meets.
The bigger question is why anyone thinks subscription music will suddenly take off, however, I can’t guess. Subscription music has never been big, dating to the Columbia Record Club. We’re probably only a year or two from a time when we can put our entire iTunes libraries into a cloud we can access from anywhere, but I want it to be my library, not every song ever. I want to have access to the whole library and choose a song to download, but I want to add things to my library, not have glorified radio going on.
But you heard it here first folks: Sometimes, technology gets obsoleted!
Via Epicenter.


