I’m kind of at a loss for words. Apple obviously didn’t invent the Yin Yang symbol, but Microsoft just flipped the Apple Universal logo horizontally and adjusted the highlights. Maybe the metaphors involved in marketing software are all the same, but this is ridiculous.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
