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The Mac: Now At Participating Fast Food Outlets

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McDonald’s Italy just launched a new, limited-edition hamburger called the Mac. It boasts “stone baked bread, Emmental cheese, choice beef, tomato and lettuce.”

The tag line above says “Discover our new creation available from September 16.”

Don’t tell Apple, they might not like that “il Mac,” as it’s called in Italian in exactly the same way as the computer, is ready for speedy, cheap consumption.

Tasty.

Think You’re A Mac Fan? How About a $1,300 LED Logo Shirt

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Freelance journalist and Mac fanatic Domenico Panacea wanted to get his hands on this Philips Lumalive t-shirt with an integrated LED screen.

“Wanted” is perhaps an understatement: Panacea forked over €900 euros (about $1,300)  to spend a month with the scintillant shirt.

Normally used for publicity stunts — like this one where pretty young women attract attention for an ice cream in Istanbul — the shirts have 128MB of memory that can blink out 10 minutes of text, images and animations at 40 fps. They glow for four hours at a time before needing a recharge.

(More pics and video after the jump.)

Review: Hellolulu Laptop Messenger Bag (Verdict: The Ultimate Laptop Bag)

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Even though there is something awkward and unattractive about laptop bags, I seem drawn to them over and over. I guess it’s because when it comes to carrying a laptop, they do the job. I have been through several at this stage, but never liked any of them. But finally I have found a bag that changes the message — Hellolulu’s Messenger Bag.

The $120 Hellolulu messenger is the ultimate laptop bag. There is nothing cumbersome about this bag.

Chart: Apple’s Incredible Stock Run

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Look at this fascinating graph of Apple’s rollercoaster stock price over the last year, charted against major news events, courtesy of Silicon Valley Insider’s Chart of the Day.

The low point was last winter, with investors spooked about global economic meltdown and Steve Jobs’ unexpected medical leave. But in the last year, the stock has doubled, fueled by the run-away success of the iPhone and building ecitement about the upcoming tablet.

As SVB notes, Apple’s stock is nearing its all-time high, while Microsoft’s stock is trading at a about a third of its highest price.

Via 9to5Mac.

Apple Shares Up Sharply After Jim ‘Mad Money’ Cramer Boosts Stock

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Jim “Mad Money” Cramer boosted Apple’s stock last night on his CNBC show, and today it’s up 3.83% to $181.87.

Earlier in the day Apple’s stock was $182.72, Apple’s best since August 2008, just before the global economic meltdown.

This is the same Jim Cramer that told The Daily Show‘s Jon Stewart how easy it is to manipulate Apple’s stock. See the video after the jump.

In this case, Cramer seems to be sincere. Cramer pumped the stock on the prospect that changes in accounting rules will realize significantly higher quarterly revenue for Apple. At present, Apple spreads revenue from Apple TV and iPhone sales over 24 months, like a subscription. If new accounting rules come into effect, Apple will be able to report this revenue immediately.

As a result, Cramer estimates that Apple’s 2011 earnings will likely jump from $9 to $12 per share.

“I’m raising my price target on Apple,” he said during the show. He raised his price target for Apple stock from $200 to $264.

Some analysts, like the Yankee Group’s Carl Howe, have said for a long time that Apple’s subscription revenues aren’t being accounted for properly by Wall Street.

The Financial Services Accounting Board is reviewing a draft rule change after strong lobbying from Apple. The new rules are likely to come into effect in weeks.

Cramer told investors to act fast before the big funds got wise. Looks like it’s too late now.

Snow Leopard Gives 50% Performance Boost When Running Optimized Software

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Snow Leopard can give your Mac a 50% performance improvement when running optimized software, a developer has found.

Running a Mac Pro from 2007, programmer Christophe Ducommun compared Snow Leopard to Leopard while encoding and decoding video with his MovieGate software.

Ducommun is optimizing MovieGate to take advantage of two important new technologies in Snow Leopard: Grand Central Dispatch and OpenCL. While OpenCL allows powerful graphics processors to perform work for applications, Grand Central Dispatch takes advantage of multiple cores, distributing work among all the available cores.

Together, they apps a pretty big speed bump, according to MacBidouille, which published Ducommun’s results:

Snow Leopard
150 frame/s for encoding in MPEG-2
70% CPU load for decoding
130% CPU load for MPEG-2 encoding (ffmpeg)

Leopard
104 frame/s for encoding in MPEG-2
165% CPU load for decoding
100% CPU load for MPEG-2 encoding (ffmpeg)

Overall, the optimizations give an overall performance increase of about 50%. Ducommun’s Mac Pro is a 2.66 GHz Quad Core machine with a GeForce 8800 GT video card.

Will the Refreshed iMac Get Blu-Ray?

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Apple's popular iMac is rumored to get a refresh soo. Many are hoping Blu-Ray will be added, but that' sunlikely. CC-licensed pic of an iMac by QuattroVageena: http://www.flickr.com/photos/quattrovageena/1709649008/
Apple's popular iMac is rumored to get a refresh soon. Many are hoping Blu-Ray will be added, but that's unlikely. CC-licensed pic of an iMac by QuattroVageena: http://www.flickr.com/photos/quattrovageena/1709649008/

The iMac will get a design refresh in coming weeks, according to a report from Wall Street analysts, and everyone’s hoping Apple will finally add Blu-Ray.

Wedge Partners predicts the introduction of an updated iMac with “thinner, organic design, likely with smoothed or rounded edges,” reports Tech Trader Daily. Sounds like the iPhone 3GS to me. The iMac is already styled after the iPhone, and the 3GS is more rounded and organic than previous models. (The MacBook will also get a refresh, Wedge says, but design and hardware changes are likely to be minimal)

There have been rumors of new iMacs for several weeks. AppleInsider reported that an iMac release was imminent, and that the machine would get two “compelling new features.” The iMac is overdue for a refresh, according to MacRumors Buying Guide, which says the current models are 197 days old and the average period between upgrades is 220 days.

Most intriguing is whether the refresh will bring new capabilities. High on everyone’s wishlist for compelling new features is Blu-Ray — see this thread on MacRumors with 850+ comments. What could be better than adding high-def movies to Apple’s premier home machine?

Unfortunately, it’s not going to happen any time soon. Here’s why.

History Lesson: How Dad Used To Save Files

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Big thanks to raneko on Flickr for creating this delightful video reminder of what life used to be like.

Yes kids, back in the Dark Ages, before the Coming of the Internet, your mums and dads used to use computers like this. Before your cloud-based storage and your Dropbox accounts and your Evernote applications and your mythical GDrive – before all of that, we used floppy disks.

They were awful, awful things.

This video shows you why. And also demonstrates quite nicely why, on his return to Apple after the years of exile at NeXT, Steve Jobs ditched floppy drives as soon as he possibly could. The rest is history, and in some cases, rodent cages.

Daily Deals: $599 MacBook, iPod/iPhone Dock, MacBook Pros

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We start today’s review of Apple bargains with white 13.3-inch Core 2 MacBooks for $599. After yesterday’s $600 dock/stereo on steroids from Bose, we get back to basics with a simple dock with remote control. Rounding out the day’s top three deals: a 17-inch MacBook Pro for $1,999.

For details on these and other items (like the 60 percent off deal on iPod and iPhone accessories), check out CoM’s “Daily Deals” page.

Kirikae: Jailbreak App Switcher for iPhone, iPod Touch

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Kirikae, a free jailbreak app switcher/launcher for the iPhone, is yet another forbidden app that shows exactly how simple power features can drastically improve the iPhone user experience. With two clicks of the home button you can switch between apps while automatically backgrounding the app you leave. Kirikae was initially released on September 7, and the recent update (version svn.r49) adds more great features to an already killer app switcher.

Bose Produces $600 SoundDock

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At what point does a dock become something more than a simple way shuttle tunes or recharge? If you’re Bose, the speaker people, you attach a stereo and a $600 price tag. The SoundDock 10 weighs in at 19 pounds and 10-inches.

“Bose SoundDock 10 sits a few notches above any of its stablemates,” according to Gizmodo. Although wireless, you’ll want to find a permanent spot for the SoundDock. A Bose engineer hinted at its size, describing the unit as “transportable,” as in a Chihuahua is portable; a St. Bernard is transportable.

Zune HD Teardown Reveals Better Hardware Than iPod

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A teardown of Microsoft’s new Zune HD reveals that’s it’s smaller, lighter and better built than the iPod touch — plus it’s got better battery life.

“Microsoft has taken a long time to get to market with this device, and the hardware shows it,” says Kyle Wiens, CEO of iFixit, which has posted details of the teardown online.

  • The highlight of the Zune HD is its OLED screen. Made by Samsung, the screen is only 1mm thick but seems plenty tough, says Wiens.
  • The Zune gets better battery life from a smaller battery – likely a lot to do with the low-power OLED screen.
  • The Zune is not as tall or as wide as the iPod Touch but is 0.4mm thicker.
  • Unlike the new Touch, the Zune HD does not have 802.11n, only .802.11g.
  • The Zune is powered by an Nvidia Tegra 2600 processor, which has OpenGL ES 2.0 (sam as the new Touch) and programmable pixel shaders, according to iFixit.

The Zune HD is getting favorable reviews. Wired.com says its the first music player to match the iPod’s wow factor. “It’s a lovely industrial design, has a beautiful OLED screen, packs in HD radio and HD video out, and syncs to software that outshines iTunes in many ways,” Wired.com says. However, there’s almost no Apps in Microsoft’s App Store, no deep catalog of video, oh, and the biggie: no Mac software.

More Grist for Tablet Rumor Mill: A Feb. 2010 Launch for $800-$1,000

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Our favorite tablet mock-up to date. CC-licensed, thanks to Sean (perfect pixel) on Flickr.

If you follow the Apple rumor mill, you know that most of the interesting leads come from China or Taiwan where case and parts manufacturers are way ahead of the game.

Here’s another one: Taiwan Economics News, a website specialized in giving the skinny on who is making what in Taiwan, reports that a couple of PC parts and component suppliers have won the Apple tablet contract.

What will they be making?

A tablet PC with a 9.6-inch screen, finger-touch function and built-in HSPDA (high speed download packet access) module with a a P.A. SEMI processor chip and long lasting battery pack, selling for between US$799 and US$999.

Apple insider speculates that HSDPA means the device would work with the AT&T 3G network in the U.S., much like the current iPhone, debunking earlier speculation that the device would run on Verizon’s network.

I dunno. Having once worked as an entertainment reporter, gossip can be fun for awhile, but show me the tablet, people.

Ebay Watch: Apple I To Go on Sale

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CC-licensed, thanks to Ed Uthman on Flickr.
CC-licensed, thanks to Ed Uthman on Flickr.

A man describing himself as an “82-year-old antique” is putting a relatively young 32-year-old Apple I for sale on eBay in the next few weeks.

One of 200 computers hand made by Steve Wozniak, somewhere between 30 and 50 are thought to be still around. (If you’re more interested in seeing one than buying one, the Smithsonian has an Apple I on display as it’s being presented to the Homebrew Computer Club in Palo Alto).

Back in July 1976, the Apple I sold for $666.66.  The computers, sold in a kit,  came with 4KB standard memory, that you could bump up to 8KB or 48KB with expansion cards. You had to add your own case, keyboard and display.

Guesstimates say the computer could fetch between $14,000 and $16,000.

The seller wrote in to San Francisco Chronicle tech columnist David Einstein about how he might get publicity for the sale.

Einstein replied, “I don’t think your computer is valuable enough to spark much general media interest before you sell it.”

Alas, he underestimated the Cult of Mac.  Mr. Antique, we want to hear from you!

English Learners Get iPods at School

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Used with a CC-license. Thanks to Donna & Andrew on Flickr.

Forget those old tape recorders in the language lab: one school district is handing out iPods for students learning English as a second language.

Five schools in Beaufort County, South Carolina are equipping kids with limited English skills with iPod Touches to get them up to speed.

The iPods take the place of the language lab of yesteryear — students listen to stories on them as part of a fluency program designed to develop vocabulary, improve pronunciation and emphasize important words and concepts. They also watch videos on the iPod  for grammar and reading exercises.

“If you don’t understand the story, you can listen to it,” seventh-grader Alex Sanchez told the Beaufort Gazette. “When I read, if I then hear the story, it sometimes makes more sense.”

The schools paid about $200 for each device. Apple provided teacher training and docking stations that can charge and sync 20 iPods at once. The ESL iPod program launched in one middle school last year and expanded to another four schools in the district this year.

Right now, the MP3 players go to kids who need to learn English but the school district is considering using them for students of foreign languages like French and Spanish.

I love this idea. An Italian friend of mine started using her commute time to listen to ESL podcasts — of which there are a ton — and found that in a couple of months she had learned more than at a class she paid for.

Via The State

iSteam Mac T-shirt, Poster Have That Cool Da Vinci Code Look

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Welcome the iSteam Mac, the latest Apple device to get the Leonardo da Vinci treatment from the guys at Exploded.

Available as a poster or a tee, this inside look at Mac 128K by artist Kevin Tong follows the iSteam Phone and exploded iPhone, plus the exploded Mac (this in a non-Da Vinci code version.)

The American Apparel t-shirt costs $20, the poster $15.

Can the exploded iPod be far behind?

Kicking the Tires on Two Nano Kickstands

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The Kickster for iPod Nanos from Quirky
The Kickster for iPod Nanos from Quirky

It’s true there is very little new under the sun. However, the way similar ideas are delivered can make all the difference. Take two very similar Nano cases introduced within days of each other. The Kickster ($14.35) from the community-design folks at Quirky is a case in point. Created for the latest generation of iPod Nano’s, the Kickster props up your iPod in either landscape or portrait orientation and can also serve as a great way to take hand-held video.

“Design by committee that actually works? Who’da thought?” mused Gadget Lab.

Now, flash back to Friday and another Nano kickstand case, but with a much different reception. Rather than being seen as useful, the kickBACK n5 from Scosche was seen a a gadget with an absurd name and design.

In order to break through the growing skepticism toward Yet Another Case, designers need to take note of Quirky, selling not only looks, but functionality.

[Via Gadget Lab]