Apple has just updated their ITunes Connect app submission service to allow developers to schedule pricing changes as well as set specific launch dates for their apps, according to an Twitter by user amcdev.
The latter’s a big change: up until now, companies have had no say as to when their apps will go live. Even high profile app releases are promoted with vague release dates which can ultimately prove to be so much wishful thinking. The feature additions to iTunes Connect should give both developers and customers a like some much wanted scheduling dependability when it comes to the release new titles.
As for the ability to schedule sales? Expect a lot more 24 hour sales on the App Store, especially over the next few weeks as developers test the functionality out.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
