Most of Apple’s money comes from recently invented gadgets. More than two-thirds of Apple’s revenue comes from product types that didn’t even exist five years ago (iPhone and iPad). And 78% of Apple’s income is made by products unimaginable just ten years ago (throw in iPod and iTunes).
That means, in order to stay on the same growth curve in the current decade, Apple will have to invent product categories as new as the iPod, iPhone and iPad were, right?
Wrong.
The new products were part of a killer strategy Apple came up with in 1997. Apple will dominate the future by sticking to the strategy, not by trying to invent more product categories.

