The new “Apple Store 2.0” concept improves retail stores to make life better for customers. Apple bolted customized iPads to the tables next to products so you can get information, comparison shop, and even get help from a live human. Hmmm. Using iPads to improve stores. Great idea!
Now how about fixing the iPad App Store!
Don’t get me wrong. The current App Store is better than others in the industry. But so were Apple’s retail stores. Apple still improved those.
The biggest iPad App Store flaws fall into three categories. First, apps are not as “discoverable” as they should be. Second, the App Store seems overly optimized for bringing in revenue for Apple at the expense of user convenience. And third, arbitrary annoyances around downloading apps make the experience less appealing than it should be.