September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.

Amazingly, the new record is $270 a share higher than at the start of the year. Apple stock rose 65% in just nine months.

Award-winning Apple TV+ drama The Morning Show returned Wednesday with season 4, drawing fans back into the chaotic, backbiting world of the title national morning news program and its troubled network in a changing media landscape. And he show will return for a fifth season, the streamer said Tuesday.

“The Morning Show has been a standout from the very start, debuting as one of the flagship series on Apple TV+,” said Matt Cherniss, head of programming at Apple TV+. “It’s been incredibly rewarding to see it not only entertain but also resonate with audiences worldwide.

“Thanks to the outstanding cast and creative team, The Morning Show continues to deliver addictively entertaining and provocative stories that we’ve all come to love,” he added. “We’re excited for viewers to experience the next chapter of this Emmy Award-winning drama.”

Apple’s next-gen OLED MacBook Pro supposedly will feature a touchscreen panel, further blurring the line between iPads and MacBooks.

TF International Securities analyst Ming Chi Kuo thinks the new OLED MacBook Pro will enter mass production in late 2026.

The remarkably tiny Charge Fob keychain power bank can charge your iPhone and Apple Watch simultaneously. It’s one of the smallest portable chargers we’ve seen, and it’s perfect for those “oh crap” moments when one of your Apple devices runs out of juice unexpectedly.

Measuring just under 4 inches long and 2 inches wide, you can slip this little guy in your pocket, purse or travel bag and have some extra iPhone or Apple Watch juice to get through the day. Plus, at just $19.99, this gadget is an absolute steal (regularly $59.95).

September 16, 1985 and 1997: Twice on this day, Apple co-founder Steve Jobs makes significant moves with regard to his career at the company. In 1985, he leaves Apple after a failed boardroom coup. Then, a little more than a decade later, he officially returns to Apple as its new interim CEO.

In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.

Apple Sports app stepped up its game in two ways Tuesday, Apple said — with an update bringing customizable widgets to iPhone, iPad and Mac users, and an expansion to eight new countries in Europe.

And the timing should work well for many sports fans. The enhancements arrive just as NFL and college football kicks into high gear stateside and soccer season rolls on in Europe, site of the expansion. 

iPhone users who just installed iOS 26 might notice a reduction in their battery life, or that their phone is heating up. The devices might even be running a bit slower. A new Apple support document explains that this is temporary as the iOS update process continues in the background.

The just-launched LaCie Rugged SSD4 from Seagate is for “creators working beyond the four walls of a studio.” It’s designed to stand up to punishment while offering terabytes of storage and USB4 data transfer speeds. That’s fast enough for iPhone Pro users to record ProRes 4K video.

I put the SSD through real-world testing. Here’s how it came out.

In iOS 26, the awesome new Spatial Scenes feature lets you convert an ordinary 2D photo to a 3D scene that moves in your hand. It doesn’t have to be a recent picture or one taken with a special camera, either. You can try out Apple’s new 3D effect on any decent photo, even if it’s from 20 years ago.

You can play with Spatial Scenes in the Photos app, converting images and seeing how the effect works. But the best part is that you can set one as your iPhone’s Lock Screen wallpaper, and see it every time you unlock your phone. It even works with the excellent Photo Shuffle feature, so you’ll keep getting new ones to gawk at.

Check out the GIFs below that show how Spatial Scenes work, or watch our hands-on demo video.

iOS 26 introduces a new Adaptive Power mode to extend your iPhone’s battery under load. And Apple’s newest iPhones — iPhone 17, iPhone 17 Pro and iPhone Air — will ship with this feature enabled by default. 

On older iPhones, you must manually enable Adaptive Power to boost their runtime.

Apple released iOS 18.7 and iPadOS 18.7 on Monday to close a lengthy list of security holes.

The updates address a wide array of threats, from unexpected app or system termination to an app being able to spy on users’ keystrokes. If you’re not updating to iOS 26 or iPadOS 26, which also arrived Monday, you should grab these security updates as soon as possible.

Grid Studio creates striking iPhone artwork by carefully deconstructing vintage Apple devices and arranging their components in sleek, museum-style frames. And now a deal knocks up to 57% off the cost of a range of offerings — from an original iPhone to an iPhone 13 — to celebrate the company’s fifth birthday.

But don’t procrastinate. The sale ends in two days.

Early reviews of AirPods Pro 3 are out, and wow, are they positive. Engadget calls Apple’s latest a “comprehensive update to its best set of earbuds.” Cnet‘s headline perhaps said it best: “Big improvements, same price, no compromises.”

After poring over AirPods Pro 3 reviews from a wide variety of sources, it’s hard to find a negative comment anywhere.

September 15, 2014: Responding to its disastrous U2 album giveaway, Apple provides iPhone owners with a tool for wiping all signs of Songs of Innocence from their phones.

It comes after one of the strangest PR debacles in Apple history. After putting a free copy of U2’s latest release on every iPhone owner’s handset as a special promotion, millions find themselves with an album they didn’t order in their iTunes library. Many weren’t happy about it.

Apple TV+ delivered its strongest Emmy Awards performance to date Sunday night, taking home a personal record of 22 trophies across its original series lineup. The streaming service’s comedy hit The Studio dominated the evening at the 77th annual awards, becoming the most awarded show of the entire ceremony with 13 wins.

The Studio won so much that Seth Rogen said, after accepting the big Outstanding Comedy Series trophy, that he was “legitimately embarrassed” at how happy it made him. And from the stage, he thanked Apple CEO Tim Cook for Apple’s support. 

iPadOS 26 is the biggest iPad revamp since 2010, bringing new features that make the tablet far more Mac-like. And there are other enhancements too, especially the user interface overhaul dubbed Liquid Glass that Apple’s latest software brings to all of he company’s devices.

Here are the best changes to iPadOS 26 … the ones you’ll use every day. (Many of the new iPadOS 26 features can also be found in the latest iPhone software, so be sure to also read our guide to everything new in iOS 26.)

visionOS 26 is a modest update, but you’ll want to check out the game-changing features it includes. Widgets come to the Vision Pro in a clever way; you can freely arrange them in space or pin them to a wall. Personas are much improved, making your virtual FaceTime calls less creepy. And there are about a dozen other excellent quality-of-life features that’ll draw you back in, like app folders, a Jupiter environment, automatic iPhone unlocking and more.

You may have forgotten about the Vision Pro, but Apple hasn’t. Despite middling sales numbers, Apple is in this for the long haul — with regular software updates, a spec bump update due this year and a whole family of products in the works.

The update is out now; here’s what to expect.

watchOS 26 is a more modest update with one headlining new feature, Workout Buddy — on top of 15 other new tweaks. You might overlook the Apple Watch after the excitement of Liquid Glass on your iPhone and Mac, but your tiniest screen still has some stuff worth checking out. 

There are loads of smart new features for those with the latest and greatest. A new wrist flick gesture silences timers and calls. Your volume automatically lowers in quiet rooms. And everyone can appreciate that the Notes app finally makes its way to the watch. 

The update is out now; here’s what to expect. 

macOS 26 Tahoe is a milestone update with a dramatic new look, new power tools for pro users — and over 45 new features. It’s still recognizably Mac, but with a fresh coat of paint (or, should I say, glass). And there’s plenty to dive into once you get settled.

Spotlight has picked up lots of new features, replacing Launchpad and adding a native clipboard manager. There are loads of great enhancements to group chats in Messages. Other great enhancements are in Safari, Passwords, Maps, Photos, Journal and more. And a few new apps come over from iOS: Phone, Journal, Magnifier and the all-new Games app.

The update is out now; here’s what to expect.

iOS 26 is a major new update that brings the biggest visual redesign in 12 years — on top of more than 70 new features. It’s easy to overlook the new goodies that Apple sprinkled throughout the operating system because the shiny Liquid Glass user interface takes center stage.

But iOS 26 brings loads of great enhancements to Apple’s major apps. Group chats in Messages become much more useful. The Phone app gets a fresh design and plenty of smart new features. Other great enhancements level up Safari, Passwords, Maps, Photos, Journal and other Apple apps. And just like previous years, Apple added an expansive list of useful accessibility features you should check out.

iOS 26 is out now. Here’s where to find the good stuff — keep reading or watch our video.

Weekend preorder demand for the iPhone 17 family outpaced last year’s iPhone 16, says TF International analyst Ming-Chi Kuo. As per Apple’s production estimates, the analyst says the Pro Max model remains the undisputed demand leader.

The strong iPhone 17 preorder should help boost Apple’s Q3 2025 results.

September 14, 2010: Security workers reportedly stop Steve Jobs at Japan’s Kansai International Airport. The reason? The Apple CEO supposedly tried to bring ninja throwing stars onto his private plane while heading home from vacation. The “Steve Jobs ninja stars” story quickly becomes one of the most bizarre Jobs stories ever.

Apple, however, quickly spoils the internet’s fun. Cupertino issues a statement describing the reports as “pure fiction” (although Apple acknowledges that Jobs visited Japan over the summer).

The iPhone 17 Pro Max seems to be the favorite of those rushing to grab a new Apple device on the first day of preorders. Order this model now in the United States, and the wait for the delivery stretches out until October.

In contrast, the super-slim iPhone Air can still be ordered for delivery on launch day, September 19. The same is true for iPhone 17 Pro and the base model iPhone 17.

UPDATE: Two days after 2025 iPhone preorders began, the wait time to have most iPhone 17 Pro Max configurations delivered from the U.S. Apple Store has slipped to mid-October. But the situation hasn’t changed for the iPhone Air: You can still order the super-slim phone for delivery on launch day, September 19. Meanwhile, early stocks of the base-model iPhone 17 and iPhone 17 Pro are starting to run out. 

It’s time for a pro showdown, pitting the iPhone 17 Pro vs. the iPhone 16 Pro.

The iPhone 17 Pro brings the biggest leap to iPhones we’ve seen in years, shaking up a lineup that’s often felt too familiar. If you own an iPhone 16 Pro, that raises a pressing question: Is the upgrade worth it? After all, Apple finally seems to be delivering the kind of changes fans have been asking for.

There’s better battery life, an improved camera and even more Pro features. So, time to ditch the iPhone 16 Pro for the iPhone 17 Pro? Find out in our comparison.

Apple is finally ready to release iOS 26, iPadOS 26, watchOS 26 and macOS Tahoe to the public. After initially showcasing these operating systems at WWDC25 this spring, the company will release the first stable build on September 15.

So when will iOS 26 actually land on your compatible iPhone? With all the new features packed in, you’ll want to be first in line to grab the update. Here’s when iOS 26, iPadOS 26, watchOS 26 and macOS Tahoe go live in your region.