When it comes to Apple’s iTunes Match, profit motive goes out the window — indeed it’s “immaterial.” Although Apple is most known for iTunes and the App Store, the Cupertino, Calif. company remains a hardware company — and very profitable one at that. The real value of the iTunes Match service is as the latest member of Apple’s vast iTunes ecosystem, acting as a honeytrap for hardware purchases.
iTunes Match Won’t Be Very Profitable For Apple, But That’s Okay [Analyst]
