Often the first and biggest question that confronts any company developing a new mobile presence (or revamping an existing one) is whether to focus on developing a native app or a mobile web site. While each approach has its pros and cons, one way to decide may be to look at how users are accessing content on their mobile devices like the iPhone and iPad.
Unfortunately, the latest news from comScore is that users are evenly split between using a dedicated native app or using a mobile web browser to access content – making that criteria alone useless when it comes to developing a mobile strategy.