Apple CEO Tim Cook has been invited to participate in a roundtable discussion at the National Comprehensive Cancer Network’s (NCCN) annual conference on clinical practice guidelines and quality cancer care. The topic of the discussion is Cancer and Corporate America: Business As Usual. At the moment it isn’t clear if Cook will attend (NCCN lists both speakers that have confirmed their attendance as well as those that have not).
The invitation raises some questions about why the organization chose to invite Cook. One obvious answer centers around the role that Cook played in managing Apple while Steve Jobs was fighting the pancreatic cancer that eventually led to his death last year. While that is certainly plausible, there could be other reasons behind NCCN’s invitation.