HBO Max is testing a new video feed called HBO Max Shorts for select iPhone users in the United States. The feature uses an in-house AI tool to pick short clips from shows and movies, but the final call is still made by human editors.
The hook? The videos are vertical, not the usual horizontal orientation.
HBO Max Shorts lives behind a new icon in the app’s bottom navigation bar. Similar to TikTok, it offers a scrollable feed of trailers, clips and bonus content pulled from the streamer’s library.
July 28, 2012: Apple buys biometrics company AuthenTec, acquiring the technology that will power Touch ID for authentication and secure payments on the iPhone and other devices.
July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.
July 26, 2005: Apple debuts the opaque white iBook G4, the last of its laptops to launch under the iBook name.
July 25, 1989: Apple suffers a major setback in its copyright-infringement lawsuit against Microsoft for allegedly stealing the Mac’s “look and feel” to create Windows.