With the release of Apple’s own dedicated Podcasts app today, it’s clear that Apple is finally taking Podcasts seriously. When podcasts were first brought to iTunes in 2005, Apple made a strong push to promote what they felt was the future of broadcasting. Apple’s own Eddy Cue even said at the time: “We really think podcasting is the next generation of radio.”
Unfortunately, as time marched on, podcasts were pushed to the side and left pretty much unattended. iOS has always had minimal support for podcasts, and even iTunes itself offers no real compelling way to manage your subscriptions. What makes today’s announcement big is that it marks a new, renewed effort on Apple’s part to make podcasts a key part of their iTunes ecosystem.