Steve Jobs was passionate about a lot of things: simplicity, challenging the status quo, creating products that people loved, etc. He was a man of many shining strengths and deep personality flaws. As one of the most dynamic titans to ever grace the tech industry, one can only imagine what Jobs would think of Apple in 2012. How would he have handled Mapgate? We’ll never know.
Based on what we do know about the late CEO, there are several things Jobs would have definitely been proud of at Apple in 2012.