You just have to love the TurtleCell. First there’s the name, which conjures up images of hard-to-empty bowels. Then there’s the website, which manages to pack in plenty of Standard Infomercial Tropes: the cheesy, grinning model (usually either a family member or just the most photogenic person on the team, but never, ever a professional model), the overplayed example of the problem the product solves (in this case, an absurdly-tangled pair of earbuds) and even – yes, really – a sunglasses-wearing animal mascot in the product video.
It’s almost deliberately ridiculous. Oh, and the product is an iPhone case with built-in headphones.