According to Apple, the Apple TV is “just a hobby.” According to a new report, though, it’s way more than a hobby: it’s the dominant force in video streaming.
The data comes from a new report on the Consumer Video Devices Market, which finds that the Apple TV holds an astonishing 56% of the streaming devices market.
Who are the runners up? Roku — a solid company with great products — hold 21.5%. The last player is TiVo, who hold’s 6.5%. The rest are smaller players.
Those numbers are crazy. The race isn’t even close. Of course, Apple has one major weapon at its disposal in the streaming device wars: AirPlay, which allows anyone with an iDevice to stream video and audio directly to an Apple TV. The competition can’t even touch that, and until they can, Apple’s “hobby” is likely to remain a juggernaut.
Source: Frost.com
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
