Steve Cheney is a pretty smart guy, with a serious background in technology and mobile marketing, both as a former TechCrunch author and the current head of business development for iOS and Android chat app, GroupMe.
Cheney’s written a fairly strong analysis of the current Apple/Android war for supremacy and, as he sees it, there’s a clear advantage for Apple in the actual mobile device arena. Cheney calls it “bang per watt,” and he attributes Apple’s dominance here to the vise-like grip the Cupertino company has on the vertical integration of hardware and software.