Airbnb is poised to completely disrupt the hotel industry, and today’s rebranding of the startup makes it even more obvious.
Like Uber and TaskRabbit, Airbnb is all about using technology to make a seamless experience in the real world. You can look up a place to stay in the iPhone app, communicate with the owner, and book it without ever having to be put on hold or wait in line at a front desk.
With a redesigned interface focused on simplicity and discoverability, Airbnb is making it easier to find places to stay. But sadly all of that is being ignored because of how ridiculous that new logo looks.