Apple might have smashed its record for preorders with the iPhone 6, but according to a new report from Credit Suisse analysts, profit margins are actually down for the device.
The reason for this is that Apple’s quite literally giving users more for their money: an all-around bigger iPhone which still costs just $649 for its base model.
Production for Apple, however, is considerably more expensive — with the biggest costs being the larger display, improved camera, bluetooth, Wi-Fi and GPS chips.