Having welcomed its first Apple Store back in April, it seems that Turkey’s second brick-and-mortar Apple retail outfit is just about ready for primetime.
Whereas the first store was opened on the European side of Istanbul, in the upmarket Zorlu Shopping Center, the second store will be on the city’s Asian side, in the Akaysa Shopping center.
That’s not the only difference either. While the first store was subterranean and bore a strong resemblance to the striking glass cuboid Apple Stores seen in Shanghai and New York, this second store will be located in an indoor mall.
Currently Apple branding has been added to the barricades outside the store entrance, with the grand opening apparently happening soon. Tim Cook attended the previous store opening, along with Turkish president Abdullah Gül. It’s unknown whether any Cupertino luminaries will make the trip for this opening
Over the past several weeks, Apple’s announced new retail stores are set to open in both Europe and the United States, with planned locations including Edinburgh, Scotland; Venice, Italy, Connecticut, Massachusetts, and Georgia. Given how strong the holiday season is for Apple, it would make sense to get these Apple Stores up and running as quickly as possible.
Source: Apple Toolbox
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
