Apple’s Jony Ive and Marc Newson rubbed elbows with the fashion industry elite today at Colette, a high-end boutique in Paris. Famous fashion designers and members of the press flocked to Colette for a one-day event to see the Apple Watch in person.

This is the first time Apple has shown its upcoming Watch publicly since its media event in Cupertino earlier this month. The decision to partner with an upscale boutique during Paris Fashion Week shows that Apple is serious about wooing the fashion industry with its new product category.

Having previously filed multi-million dollars suits against Chinese knockoff brands, Beats is now suing one of its own — or at least someone who claims to be one of its own.

In a lawsuit filed late last week, Beats filed false advertising and unfair competition lawsuit against inventor Steve Lamar. Lamar has been involved with ongoing lawsuits with Beats regarding whether or not he can claim ownership of the brand after first bringing the idea of celebrity musical artist-endorsed headphones to Iovine.

Preliminary findings by the European Commission have slammed Apple and Ireland for a so-called “sweetheart” tax deal which allowed Apple to avoid paying taxes by building up a massive offshore cash pile of $137.7bn in the country.

The deal dates back to 1991, and allowed Ireland to provide Apple with illegal state aid. Apple has had a base in the country since 1980.

In a statement, the European Commission said that “the Irish authorities confer an advantage on Apple,” and that this “advantage is obtained every year and ongoing.”

Despite complaints that the Apple Watch is just too big to appeal to women and thinner-wristed men, the Cupertino’s upcoming wearable isn’t actually that big. In fact, it’s about the same size as a Rolex.

Still not convinced that the Apple Watch will look good on your wrist? Why not print one out and see how you look wearing it?

The infamous iPhone 6 “bending video” may have reached close to 47 million hits on YouTube, but Apple has seemingly escaped Bendgate without any lasting damage — just as it has with every “gate” incident before it.

In a new blog post entitled “The Joy of Apple Slamming,” former Apple ad exec Ken Segall (the man who named the iMac) explains how Jobs created a company able to withstand the kind of damaging rumors that would permanently damage lesser rivals.

The secret? Get people to really, really love you.

Former Apple CEO John Sculley has launched a new lineup of budget smartphones in the Middle East — although he admits Steve Jobs would like not be enamoured with them.

“Steve being Steve would say, you can do alot better,” he told Gulf Business.

The range includes various animal-themed devices, including the Octopus S520, the Falcon S451, Hornbill S551, Wolverine S501, and Obi F240. They are being launched by India’s Obi Mobile, a budget smartphone brand, which John Sculley co-founded.

Here’s an important heads-up: If you keep documents in your iCloud Drive, don’t use iOS 8’s “Reset All Settings” option. It could delete files stored in the cloud.

Demand for the iPhone 6 and 6 Plus thanks to Apple’s “unprecedented” orders that iPhone manufacturer Foxconn is scrabbling to fill orders.

According to a new report from Digitimes, the Taiwan-based company is on a major hiring spree to fill posts at its plants in Shenzhen and Zhengzhou, China. The only trouble is it’s having a bit of difficulty in doing so, since assembly line work is no longer as attractive as it was previously for Chinese workers.

One of iOS 8’s great new features is Quick Type, which scans your history for your most commonly used word combinations and suggests the word you’re most likely to use next, which can be selected with just a tap.

That said, Quick Type is hardly perfect… a fact made abaundantly clear by the latest xkcd comic, in which iOS 8 mangles famous quotes from Scarface, Wizard of Oz, Serenity, Goonies, Lord of the Rings and Goldfinger.

And you thought Damn You, Autocorrect was hilarious!

If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.

The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.

Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.

Pretty neat, huh?

Would you give away your eldest child in exchange for free Wi-Fi? Six families in London agreed to do so when they accepted the terms and conditions of a free Wi-Fi hotspot set up by researchers without actually reading them properly. The vast majority of us probably would have done the same, so is it about time we started reading these things properly?

iPhone 6 and iPhone 6 Plus will officially be available to pre-order in China from Friday, October 10, ahead of their launch a week later, Apple has confirmed. The news comes just hours after the Cupertino company’s new smartphones finally received approval from China’s Ministry of Industry and Information Technology.

Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.

Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.

China was left off the list of initial iPhone 6 launch partners, but according to a report from Reuters, the bending sensation that’s taken over the US and Europe is finally ready to hit mainland China.

Apple has cleared the final regulatory hurdle for its bigger than big device, and finally received a licence from China’s Ministry of Industry and Information Technology for the iPhone 6 and 6 Plus to be used on China’s wireless networks.

Apple Pay is scheduled to launch sometime in October, and today’s iOS 8.1 developer beta includes the feature’s settings, privacy statement, and a reference to Touch ID on the iPad.

Update: After nearly two hours of downtime, iCloud services have been restored.

If you’ve been having trouble accessing some of iCloud’s services this afternoon, you are not alone.

Apple’s System Status page is showing that some iCloud users are unable to access all of the service’s features and have been unable to do so for about an hour.

We’ve received reports from users across the U.S. that iCloud is unavailable to them, and many other Apple users in other countries are reporting the same issue. An official statement on what’s caused the outage has not been released by Apple, though some reports have theorized that the company’s iCloud facility in North Carolina is facing issues.

We’ve reach out to Apple for comment, but for now there is no ETA on when iCloud will be up and running again for all users.

Apple has seeded the first major update to iOS 8 to developers this afternoon with the release of iOS 8.1 beta 1, along side a new build of Xcode 6 .1 beta 3 and a pre-release version of Apple TV Software that includes support for Family Sharing and can be used to test AirPlay and HomeKit in iOS apps.

The release notes don’t mention any new features that may have been added to the software, but lists a number of bug fixes. We’ll let you know what type of new goodies we find once we get it install on our devices. The new beta can be download from the iOS Developer Center or via the direct download links below.

Here are the direct download links:

As promised, Apple has released an update for OS X Lion, Mountain Lion, and Mavericks that patches a security flaw exploited by a hack called Shellshock. While Shellshock only affects Mac users who manually set up advanced UNIX services, it’s still a serious enough flaw for Apple to address.

OS X bash Update 1.0 is available for download from Apple’s website now, and it should start appearing in the Mac App Store’s updates section any moment. All Mac users running a version of OS X prior to Yosemite are recommended to download the update.

Source: Apple

“Life is either an incredible adventure,” says the Aussie-tinged voice over for this new GoPro 4 trailer, “or it’s nothing at all.”

So when you’re next diving with orcas, racing extremely modified cars in Japan, or just chillin’ at the latest DJ-powered mega-concert, you can be sure to record yourself and all your hip and gorgeous young friends in stunning 4K resolution.

Of course, you probably don’t have a 4K television (who does?) to play it on, but the video below has some jaw-dropping images in it that you can see if you jack up your Macbook Pro’s Retina display to approximate 4K on a YouTube video.

School spirit is seemingly alive and well at Tim Cook’s alma mater of Auburn University, courtesy of a, err, T-shirt Gatling gun.

The video appeared on YouTube, via Wall Street Journal Apple reporter Daisuke Wakabayashi, and shows free t-shirts being fired into the crowd at a recent Auburn Tigers game.

Two things leap out from the video. The first one: we hope no-one was hurt by what looks to be a military barrage of clothing. Secondly: was the above video shot using the new dazzling 240fps slo-mo feature of the iPhone 6?

The ability to add widgets to your Notifications dock is easily one of iOS 8’s most useful additions. The new functionality puts some of your favorite apps’ features right at your fingertips.

Only a limited number of apps offer widgets currently, but with developers hard at work you can be sure many more are on the way. In today’s Cult of Mac video, we show you how to install widgets in iOS 8 so you can get started enjoying what’s available now.

In this instructional video, we also give you a look at some of our personal favorites. See how widgets can make managing your to-do list, journaling and checking out your favorite teams’ sports scores easier than ever.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

This new trailer has flying robots, stunningly massive spaceships, and baroque alien societies galore. It’s a heart-pounding glimpse into the new film, Jupiter Ascending, which comes out in February of 2015.

It’s also got some Channing Tatum with pointy ears (a sci-fi staple!) and Mila Kunis looking badass in pleather. Also, some delightful moments with Sean Bean, and he doesn’t even die in this trailer. The trailer is stunning, and you can see hints of The Matrix and Cloud Atlas all over this thing, which makes sense — it’s a Wachowski film, thorough and through.

Give this two minute eye-candy reveal a look.

Apple Pay, the new mobile payments system that unshackles iPhone users their wallets – will only be available in the U.S. when it launches next month, but Apple’s is already hiring a team to expand its mobile payments into Europe.

Mary Carol Harris has been poached away from Visa by Apple where she was the director of mobile at Visa Europe since 2008, and she’s also got some expertise with NFC too.

For music enthusiasts, there’s no audio organization software quite like iTunes. Still, unless you have a ton of spare time to sort and label all your audio files, your iTunes is probably a disorganized mess. With TuneUp, however, your iTunes will always look clean and organized.

TuneUp reorganizes your iTunes by getting rid of duplicate files, cleaning up your untitled tracks, and filling in missing album cover artwork! What’s more, TuneUp is just $19.95 at Cult of Mac Deals for just a short time longer.

Apple is diving wrists first into the fashion industry next year with its first ever timepiece, and what better way for the Apple Watch strut its stuff for the public than at in front of the worlds most intolerable fashionistas at fashion week in Paris?

The first public showing of the Apple Watch might take place tomorrow, reports MacPlus, which spotted an announcement from the Parisian fashion boutique Colette (which sells a ton of fashionable watches), advertising a one day only experience in partnership with Apple.

Take a look at the subtle Apple Watch hint in the invite below: