The Apple Watch is thin as a Rolex


Screen Shot 2014-09-23 at 7.31.42 AM

From the iPhone to the iPad, immediate reactions are always mixed on new Apple products, as the public struggles to wrap its head around Cupertino’s next bold idea. And so we hear a lot of warrantless criticism until the product actually lands on shelves.

One refrain we’re hearing a lot from Apple Watch critics is that Jony Ive may have dropped the ball with the Apple Watch design. The problem? To these critics, the Apple Watch’s casing looks shockingly thick.

As it turns out, though, this is largely an optical illusion. The Apple Watch isn’t really any thicker than a Rolex.

Boris over at The Next Web relates a conversation he recently had with the site’s designer, in which he lamented the thickness of the Apple Watch. “Maybe the next version will be thinner,” he said.

But very quickly, he changed his tune. It turns out that the Apple Watch is only half a millimeter thicker than a Rolex, and only about a millimeter thicker than a Swatch.

It’s a cautionary tale: Apple knows what it’s doing. You can’t pretend to know how something feels or looks just by looking at a picture. As Boris notes:

It reminded me of the discussions we had around the iPhone and iPad launch. When those products were announced a lot of people based their opinions on the information they received from the keynote. That’s all we had to go on until we held one in our hands, and it felt lighter, cooler and seemed more functional than we had anticipated. Before then, we dismissed it as just a toy, not something we had a use for, ‘just a big iPod Touch’ and just not something we could ever see becoming popular.

Anyone want to bet against Apple when it comes to selling the Apple Watch to as many people as possible? I didn’t think so.

Source: The Next Web


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