Apple Watch on display during Paris Fashion Week

Apple Watch on display for ‘one-day only’ event during Paris Fashion Week



Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.

Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.

A (now deleted) Instagram shot from Apple designer Mikael Silvanto headed to Paris via private jet. Ive owns Steve Jobs' gulfstream...
A (now deleted) Instagram shot from Apple designer Mikael Silvanto headed to Paris via private jet. Jony Ive owns Steve Jobs’ gulfstream…

Here’s a description of the Colette store from The New York Times in 2007:

The two words that sum up the three-level store – and especially the main floor with its gadgets, gismos, metallic jewelry and techno accessories – are “eclectic” and “selective.” The choice is precise and distinctive and you can tell that the objects have been chosen with a rush of blood to the heart.

Apple invited many members of the fashion industry press to its September event where the Watch was unveiled. The company clearly wants the brand, especially the 18-karat gold Watch Edition, to be marketed as not only a tech industry gadget, but a fashion icon.

Details about tomorrow’s event are scarce, but it appears that the Apple Watch will be on display for the public to see from 11 AM to 7 PM local time at Colette.

One of Apple’s industrial designers shared a picture earlier today of him on a private jet to Paris with what looks like Jony Ive and Marc Newson in the background.


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