First of all Microsoft announces plans for a flagship Fifth Avenue Store to compete with Apple’s iconic glass cube, and now Amazon apparently wants to get in on the brick-and-mortar game, too.
According to the Wall Street Journal, Amazon plans to open its first physical retail store in time for Christmas on Manhattan’s 34th Street.
While that might seem counter-intuitive for a company which essentially dealt the death knell to many brick-and-mortar stores, it’s designed to be an extension of the online experience — offering customers the ability to pick up orders placed online, or return and exchange products.