A colorful theory about what Apple will announce on October 16th

In Apple’s invitation to the company’s October 16th Town Hall event at its Cupertino headquarters, the company’s tagline is: “It’s been way too long.”

This has prompted a lot of speculation. It hasn’t been too long since Apple’s last event, which was just a month ago. And there aren’t that many other Apple products that we haven’t seen updated in the last year, with the exception of Thunderbolt displays, which frankly aren’t important enough to reference in an Apple tagline that the whole world will scrutinize.

But here’s a good theory. What if the tagline doesn’t reference a single product, but a variation of product? What if we’re about to see the return of colored Macs?

Daring Fireball’s John Gruber speculates:

Curious slogan, given that it can’t be a reference to how long it’s been since we’ve had an Apple special event. A reference to retina iMac displays, perhaps?

And as Jason Snell points out, they’re clearly referencing the classic six-color Apple logo. I love that.

(Wild guess: Perhaps the slogan suggests the return of Mac hardware in a variety of colors?)

I like that idea, though I’m skeptical it’s what Apple is talking about. I feel like we would have seen multicolored MacBooks in the supply chain already. But it’s possible that what they’re talking about is the new, plastic-bodied Mac Pro, which could easily come in multiple colors. But why? It’s not a consumer machines. Questions questions.

Source: Daring Fireball

John Brownlee

John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.