Apple may be in the middle of its biggest ever month in App Store history, but it’s not resting on its laurels — having just announced a new App Store category, aimed at the littler members of Cupertino’s fanbase.
Called “Games for Kids,” the section will include everything from “cute puzzlers to accessible tower-defense games,” with a focus on children with a “wide range of skill levels and interests.”
Since a survey of youngsters aged 6-12 recently named the iPad a more beloved brand than Disney, Nickelodeon, Toys”R”Us, McDonald’s and YouTube it’s no surprise that Apple would want to continue hooking children young. And apparently that’s exactly what it’s doing.

