AirPods Ultra could be an AI-focused device, not just a simple audio player. AI image: ChatGPT/Cult of Mac
Apple’s next-gen AirPods are reportedly in “late stages of development,” with the addition of cameras being a standout feature of the earbuds. The goal of adding cameras is apparently to make the earbuds, potentially called “AirPods Ultra,” into AI-friendly devices that are aware of the user’s surroundings.
They could become the first of a new class of wearables from Apple designed for the AI era.
Sports Live software doesn't need a hardware connection to react to action onscreen. It uses data. Photo: Signify
Philips Hue and its sibling smart-lighting brand WiZ both get a new feature soon that could change how you watch the World Cup this summer, parent company Signify said Thursday. Called Sports Live, the software uses real-time match data to trigger lighting effects in your home whenever key moments happen on the pitch — goals, yellow cards, red cards — with no manual input or hardware required.
“With Sports Live, we’re moving beyond the traditional screen-based sync offering, broadening the role of smart lighting in at-home sports entertainment,” said said John Smith, business leader for Connected Lighting at Signify.
“By using live match data to trigger lighting in real time, we’re creating a new level of precision and immersion in how fans experience sports at home, making every match a truly memorable occasion,” he added.
Simplify the web, one annoyance at a time. Image: D. Griffin Jones/Cult of Mac
Safari’s Hide Distracting Items feature lets you remove ads from your iPhone, along with other elements on the page that irritate you. It doesn’t require an ad blocker or a paid extension — Apple built it right into the browser.
Hide Distracting Items is not an ad blocker per se. But if pop-ups and other items that cover the page with no obvious close button pester you (like a cookie banner) Hide Distracting Items can come to the rescue. Here’s how to use it — keep reading or watch our video.
Left to right: Swift Student Challenge winners Yoonjae Joung, Karen-Happuch Peprah Henneh, Anton Baranov and Gayatri Goundadkar. Photo: Apple
Apple’s 2026 Swift Student Challenge produced some of its most socially conscious code yet, with four Distinguished Winners using Apple’s developer tools — and a lot of AI assistance from Claude, among others — to build apps that address tremors, presentation anxiety, flood safety and music education. Apple showcased them in a feature story Thursday.
Katie Cotton helped control Apple's narrative in the press for years. Photo: Apple
May 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her vice president post after 18 years with the company.
During her stint at Apple, Cotton worked in lockstep with CEO Steve Jobs and proved instrumental in controlling the company’s portrayal in the press. Her departure provides one more reminder that the Jobs era is over at Apple.
Apple will supposedly make twice as many MacBook Neos than it had earlier planned. Photo: Apple
Apple reportedly will produce twice as many MacBook Neos as it originally planned. That will require producing more A18 Pro chips, which might force Apple to raise the price of the popular laptops.
Demand for the company’s first entry-level notebook exceeds supply because it also exceeds Apple’s prelaunch estimate of how popular the MacBook Neo would be.
Stay secured online with Surfshark One+ with Incogni, now on sale at 81% off! Photo: Cult of Mac Deals
Here’s a privacy-focused security bundle that pairs two top-notch services — Surfshark One+ and Incogni — for one low price. Snag this deal to cover real-time security threats and remove your personal data from the internet, all for just $91.99 for two years.
Rising memory costs and tightening supply means you should consider buying a Mac right now. AI image: ChatGPT
If you’ve been on the fence about buying a Mac, you might want to stop waiting. A growing DRAM and NAND shortage is about to make all kinds of computers more expensive and harder to find.
Right now, Apple is still (somewhat) ahead of that curve. But that window is closing fast. So, if you need to buy a Mac, now’s the best time to pull the trigger.
You can't really go wrong with Audioengine A5+ speakers, especially if you add a subwoofer. Photo: [email protected]
Your computer monitor’s built-in speakers aren’t doing your music, movies or video calls any favors. Whether you work from home, game a lot or simply stream your favorite playlist, a good pair of desktop speakers transforms the experience for the better. The good news is that you don’t need to spend a fortune to hear a real difference. Here are my picks for top budget computer speakers under $399 (with many way under that price).
I found that the around-$300 bracket has quietly become one of the most exciting categories in consumer audio. Brands like Audioengine, Edifier, Creative and Onkyo compete fiercely. That means the quality on offer today would have cost twice as much just a few years ago.
The best laptop around just got even better. Image: Cult of Mac
The first deal we’ve seen on the MacBook Neo chops $10 off the price of Apple’s entry-level laptop. While Apple’s online store currently shows big shipping delays for the budget laptop, you can get a MacBook Neo faster — and cheaper! — than from Apple itself.
In some locations, and for some models/colors, you can get free overnight shipping. That makes the MacBook Neo, which is already an outrageous deal, even more attractive. With its combination of power, performance and sleek Apple design, it’s an unbeatable laptop for everyday tasks.
What if Siri was actually (gasp!) useful? Image: Google Gemini/Cult of Mac
Apple agreed to pay $250 million to settle a class-action lawsuit accusing it of false advertising and unfair competition, after the personalized Siri features it promoted when launching iPhone 16 saw significant delays. Now, many iPhone users can lay claim to payouts.
The original iMac looked different from any other computer. Photo: Apple
May 6, 1998: Apple CEO Steve Jobs unveils the original iMac, a brightly colored, translucent computer that will help save the company.
Coming just 10 months after Jobs’ new management team took over the struggling company, the iMac loudly announces that the days of Apple quietly fading into the background are over. The colorful computer marks the start of a very successful run for Cupertino.
The collection competes with HomePod 2, but even more so with Sonos components, directly matching pricing in some cases. Photo: Bose
Bose brought back one of its most iconic product lines with the launch of the Lifestyle Collection on Tuesday. The trio of premium home audio devices — which put the brand squarely in competition with Apple’s HomePod 2 and Sonos’ popular lineup — are Bose Lifestyle Ultra Speaker ($299), Lifestyle Ultra Soundbar ($1,099) and Lifestyle Ultra Subwoofer ($899).
All three go on sale May 15 and are available for preorder now.
Final Cut Pro is Apple’s flagship video editor for Mac and iPad. Image: Apple/D. Griffin Jones/Cult of Mac
If you use Final Cut Pro, you’re well aware of how much storage one of its libraries can eat up. Producing weekly videos and podcasts for Cult of Mac, disk space is a never-ending battle for me — and I even splurged on a 2TB hard drive!
The third time I ran into this problem, I tried digging deeper into Final Cut Pro settings to see if there was a better way. I found a bunch of settings that help stop the 800-pound, hard-drive-eating gorilla.
Then, I opened up the Final Cut Pro library bundle itself, and found even more folders, many gigabytes in size, that I could clear out.
Here’s how Final Cut Pro users can reclaim some storage from a runaway video library.
Mac Studio now tops out at 96GB of RAM. Photo: Ed Hardy/Cult of Mac
Apple no longer offers RAM upgrade options for the Mac Studio on its online store. As a result, you can get the Mac Studio with a maximum of 96GB memory — over 5x lower than its previous maximum of 512GB.
Likewise, the M4 Mac mini is now unavailable with 32GB memory.
See what Windows 11 can do for you with this limited-time price drop. Photo: Cult of Mac Deals
Not every Cult of Mac reader is all Mac, all the time. We know many of you use PCs for various reasons — and here’s the big Windows 11 sale you’ve been waiting for.
It doesn't matter who wins the the AI battle if Apple allies with all of them. AI image: ChatGPT/Cult of Mac
Apple will let iPhone and Mac users choose between multiple AI models for different tasks, according to a report published Tuesday. The strategy would allow users to select whichever third-party AI system they prefer to generate and edit text and images for them.
It’s a brilliant solution to the ongoing battle between companies to develop the best AI models. It won’t matter whether OpenAI, Google, Perplexity, etc., wins that fight — because Apple also wins.
Available in certain gyms and equipment. Image: Apple/D. Griffin Jones/Cult of Mac
You can easily connect your Apple Watch to exercise equipment, like a treadmill at Planet Fitness, to record more accurate health data inside the Fitness and Health apps on your iPhone. After all, if you’re working out, you want to make sure your Apple Watch gives you credit for it.
Smartbridge 2.0 with Matter support will allow Apple users to add all sorts of new devices. AI image: ChatGPT/Cult of Mac
After more than three years in beta, Homebridge 2.0 officially launched Monday. And for Apple Home users, it’s one of the most meaningful smart home software updates in years. The new release adds support for the Matter smart home standard, significantly expanding what devices you can use within Apple’s ecosystem.
May 5, 2003: Just a week after launching the iTunes Music Store, Apple reaches an incredible milestone with more than 1 million songs sold.
Particularly notable is the fact that more than half the songs purchased are albums. This quickly dispels fears that selling tracks individually at 99 cents apiece will kill the record industry’s dominant format. In addition, more than half of the 200,000 songs initially available in the iTunes library get downloaded at least once.
“In less than one week we’ve broken every record and become the largest online music company in the world,” says Apple CEO Steve Jobs in a press release. “Apple has created the first complete solution for the digital music age — you can purchase your favorite music online at the iTunes Music Store, mix your favorite tracks into playlists with iTunes, and take your entire music collection with you everywhere with the super-slim new iPods.”
It’s a roaring success for Apple’s newest venture!
Block Imaging hosted forum attendees at is facility. Photo: Apple
Apple’s push to modernize U.S. manufacturing took a visible step forward late last week at the inaugural Apple Manufacturing Academy Spring Forum in East Lansing, Michigan. It was the academy’s largest gathering to date, Apple said.
Hundreds of manufacturers, industry leaders and academics converged on Michigan State University’s campus to share how the program is already changing the way American businesses operate. That includes a push for artificial intelligence in supply chains and on factory floors.
“We created the Apple Manufacturing Academy with Michigan State because we wanted to bring advanced manufacturing techniques to American manufacturers,” said Priya Balasubramaniam, Apple’s vice president of product operations, in a press release Tuesday. “Our goal was to create real-world applications that help companies enhance their productivity and efficiency.”
Get the SpacePad iPad keyboard case at a big discount. Photo: Cult of Mac Deals
The SpacePad keyboard case turns your iPad into a laptop-style setup with a trackpad, backlit keys and long battery life. Made by Tinymoose, it combines protection and productivity at a great price.
Moving from Android to iPhone means adjusting to a different way of doing things. AI image: ChatGPT
Ready to switch from Android to iPhone? Before you make the move to an Apple device, you need to know the biggest problems you’ll face during the transition — and how to avoid them.
While some challenges are manageable, others are unavoidable. If you feel ready to jump to Apple’s ecosystem from Google land, here’s what you need to know.
iPhone 17 is selling like hotcakes! Photo: Ed Hardy/Cult of Mac
iPhone 17 emerged as the world’s best-selling phone in Q1, 2026, according to the latest data from Counterpoint Research. iPhones also continued their dominance, securing the top three spots.
Besides the iPhones, several budget and mid-range Android phones made it to the list, with flagship models missing entirely.
Intel-inside Macs and iPhone could make a comeback!?! Photo: D. Griffin Jones/Cult of Mac
Apple is considering using Intel and Samsung foundries to fabricate chips for its devices. The company seemingly held early talks with Intel about using its foundry services.
TSMC currently makes all of Apple’s chips on its cutting-edge nodes.