Apple shows off ARKit and note-taking in new iPad Pro ads


Latest ad
That's the GoodNotes 4 app, in case you were wondering!
Photo: Apple

Apple debuted two ads over the weekend, both showing off features of the iPad Pro, running iOS 11.

The first ad, “Take Notes,” depicts how the Apple Pencil can let people write down handwritten notes, complete with doodles. The second, “Augmented Reality,” shows off Apple’s ARKit technology by demonstrating the way that apps like Ikea Place can drop virtual items of furniture into the real world.

Check them out below.

What to expect from Apple in 2018


iPhone plus model next to iPhone X
Could we see a iPhone X Plus this year?
Photo: Ste Smith/Cult of Mac

We’re only five days into the new year and I’m personally already itching to see what Apple has planned for this year.

While 2017 was a disappointment of a year in general, Apple released some brilliant products. But what better way to get excited about the year than rounding up all of the rumors for what to expect this year.

Every single product Apple rolled out in 2017


2017 was a very good year for new Apple products.
2017 was a very good year.
Image: Ste Smith/Cult of Mac

Cult of Mac's 2017 Apple year in review 2017 was a killer year for new Apple products — and it’s not all because of the iPhone X.

Apple’s design team spun out updates in nearly every single category while also popping out a few all-new products. The Mac Pro and Mac mini were pretty much the only machines that got no love from Apple this year. But with all the new stuff, it’s hard for Apple fans to complain.

Here’s a recap of every new Apple product of 2017.

What’s the best Apple gadget of 2017? Catch our picks, on The CultCast


Lisa CultCast
It's been a great year for Apple hardware.
Photo: @YSR50

Very spicy episode this week on The CultCast: We break down why everyone is pissed that Apple is slowing down iPhones and Macs with older batteries, and how you can tell if you’re being throttled. Plus, it’s been a great year for Apple hardware — don’t miss our picks for Apple gadget of the year!

Our thanks to Upsie for supporting this episode. Why pay $200 for AppleCare+ when an iPhone X accidental damage warranty from Upsie is $80 less? Get 10 percent off your first purchase at with code “CultCast” at checkout.

Best (and most memorable) Apple ads of 2017


Best Apple ads of 2017
From AirPods to iPhone X, Apple sold us the goods in 2017.
Photo: Apple

Cult of Mac's 2017 Year in Review Apple’s pretty darn good when it comes to advertising, and 2017 was no exception. Whether it was Portrait mode, AirPods or the iPhone X, creatives working on Apple ads found new and exciting ways to sell us on Cupertino’s latest innovations.

Check out our picks for the year’s best Apple ads below.

iPhone X seemed ‘impossible’ to make, Apple says


iPhone X
The iPhone X feels like the future.
Photo: Ste Smith/Cult of Mac

Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.

Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.

Week’s best Apple deals: Cut the cable cord with a new Apple TV 4K


Apple TV Siri Remote
An Apple TV under the tree is sure to bring a smile.
Photo: Stephen Smith/Cult of Mac

Been thinking about cutting the cable cord? Well, here’s a good way to do it in one fell swoop: Snag a sweet deal on a super-sharp Apple TV 4K with four months of DirecTV Now.

You’ll also find great buys on iPads, iMacs and MacBooks in this week’s roundup of the best Apple deals.

The best Cyber Monday deals of 2017


Cyber Monday 2017
Grab a bargain today!
Photo: Ste Smith/Cult of Mac

The holiday season is finally upon us and you know what that means? Killer deals on all the tech gadgets you’ve been lusting after all year.

Cyber Monday deals for 2017 are already setting the internet into a tizzy of anticipation with big discounts on 4K TVs, smart speakers, drones, iPads, smartphones and much more. Cult of Mac will be rounding up the best deals right here so you can spend less time Cyber Monday shopping and get on with life.

Here are the best deals worth checking out:

What’s a computer? Apple wants to know


iPad Pro
Is the iPad Pro a true PC replacement?
Photo: Apple

The post-PC world is closer than we think, according to the latest Apple video ad that was published on the company’s YouTube today.

The whimsical new ad for the iPad Pro follows a young girl around town as she video chats with friends, takes photos, does homework, draws with Apple Pencil, reads comics and more all from her iPad Pro.

Check it out: