Apple Watch shipments increased by 19% last year, according to a new report from Counterpoint Research. Those are respectable numbers. However, they look even better compared to the performance of other smartwatch makers like Samsung and Fitbit, whose shipments declined in 2020.
This trend runs counter to the trajectory seen with most other Apple products. Even smash hits like the iPhone and AirPods, which grew over time, gradually made up a smaller piece of the pie as rivals gobbled up market share. In the case of the Apple Watch, however, not only is Apple remaining No. 1 — with 33.9 million units reportedly shipped in 2020 — but it’s retaining its lead.