Apple offers gift cards of up to $150 in new Black Friday promotion

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Apple Black Friday 2020 promo
Start shopping Friday to bag yours.
Photo: Apple

Apple today unveiled its four-day shopping event that kicks off on Black Friday. The company is offering gift cards of up to $150 when you buy select products, including iPhone, Apple Watch, iPad and Mac.

The event runs through Monday, November 30, but it excludes some of Apple’s newest products — such as iPhone 12 and the new iPad Air.

Elegant Laut stands cradle your Apple devices in style

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Laut stand for iPhone
And they're more affordable than you might think!
Photo: Laut

If you’re looking for a clean way to charge your beloved Apple Watch, or somewhere to place your iPhone so that it’s easy to see while you’re working, check out these elegant, super-sturdy stands from Laut.

New to the Cult of Mac Store, they’re made from robust, anodized aluminum and designed to look good anywhere. They’re also more affordable than you might think.

Build your own iPhone, Apple Watch charging stand with Blocks

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Blocks charging stand kit
What kind of charging stand will you create?
Photo: SwitchEasy

Build your own charging stand with the brilliant Blocks set from SwitchEasy. The kit includes everything you need (except charging cables) to create a charging dock for iPhone, Apple Watch, or both.

Blocks makes a great gift for any creative mind, and it’s just $19.99 through the Cult of Mac Store.

Brilliant Elkson Quattro Pro gives Apple Watch ample protection

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Quattro Pro for Apple Watch
Keep Apple Watch looking brand-new.
Photo: Elkson

Worried about wearing your new Apple Watch in case it picks up scuffs and scratches? Protect it with the excellent Quattro Pro bumper case with band from Elkson.

Made from an ultra-durable thermoplastic polyurethane (TPU), the Quattro Pro puts a protective layer around your device that keeps its sides and screen safe at all times.

Get yours from the Cult of Mac Store today for just $18.99.

How to optimize your swimming stroke with Apple Watch

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Do you know how Apple Watch counts your swim strokes?
Do you know how Apple Watch counts your swim strokes?
Photo: Graham Bower/Cult of Mac

Apple Watch is a great swimming companion, offering highly accurate length counts, pace measurements and stroke recognition. But the benefits to swimmers don’t stop there.

You’ll find plenty more useful swim stats in the Fitness app on your iPhone. Strokes Per 25/50/100 is especially valuable because it tracks your swim efficiency, which is key if you want to go faster, further or just look more cool in the pool.

But the way Apple Watch counts your strokes is not as simple as it seems. Whether you’re a beginner or an expert swimmer, it’s worth taking time out to understand exactly how it works.

Get set for winter with rugged, waterproof Apple Watch bands from Nyloon

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Nyloon Apple Watch band
Bag yours from just $24.99.
Photo: Nyloon

Winter is coming. And based on what we know about 2020 so far, it’s likely to be a nasty one. Get set for the wet and miserable months by bagging a rugged, waterproof Nyloon band for Apple Watch.

Their NATO-style design makes them super-strong and ready for anything, and they’re available in a range of colorful styles. They’re also nicely priced from just $24.99.

How to use Intercom on HomePod, iPhone, AirPods and more

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How to use Intercom
Intercom is on its way. Here's all you need to know.
Image: Apple/Cult of Mac

Apple’s new Intercom feature lets you use HomePods to send short audio messages to almost anyone with an Apple device. While Apple showcased Intercom when unveiling the upcoming HomePod mini smart speaker, the feature also works with the regular HomePod as well as iPhone, iPad, Apple Watch and more.

If you a HomePod, and you’ve updated it (and your other Apple devices) with the latest software, you can use Intercom to communicate with your family or housemates in new ways.