watchOS 4.3 beta 3 arrives with public beta for iOS 11.3 beta 3

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apple watch
Apple Watch is dominating the market.
Photo: Ste Smith/Cult of Mac

Members of Apple’s public beta testing program can already get in on the latest iOS 11.3 beta build that was seeded to developers yesterday.

Apple released iOS 11.3 public beta 3 today that brings a number of new features to the iPhone and iPad as well as a bunch of bug fixes. There’s also a public beta available for macOS 10.13.4 beta 3 available this morning along with the third beta of watchOS 4.3 for developers.

Apple named world’s most innovative company for 2018

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2017 was a terrific year for Apple fans.
Photo: Apple

Who said innovation was dead at Apple? Certainly not Fast Company, which just named the iPhone-maker the world’s most innovative company for 2018.

Apple secured the top spot “for delivering the future today.” AirPods, Apple Watch Series 3, ARKit, and iPhone X were recognized as its best products from the past year.

Rivals like Google and Samsung didn’t make the list.

Nike+ Run Club adds Challenges to keep you motivated

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Beat Nike+ Run Club's new Challenges to earn achievements.
Photo: Apple

Nike+ Run Club has picked up a new Challenges feature that aims to keep you motivated.

Much like the Activity app on Apple Watch, Challenges gives you weekly and monthly goals and rewards you with achievements when you reach them. You can also see how you stack up against the global community of Run Club users.

Strapple’s mock-croc Apple Watch band on sale for President’s Day [Review]

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Strapple Crocodilus Apple Watch strap
Strapple Crocodilus Apple Watch strap
Photo: Lyle Kahney/Cult of Mac

Best List: Crocodilus Apple Watch band by Strapple

This crocodile Apple Watch strap is a total crock. But in a good way! Made of Italian calfskin leather but stamped to look like crocodile skin, this beefy Apple Watch band looks exotic but costs a fraction of what a real reptile hide would set you back.

Plus, this President’s Day Weekend only, save 20 percent on the Crocodilus in our Watch Store.

Cult of Mac Magazine: Why HomePod rocks our world and more!

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In this week's Cult of Mac Magazine: You can’t buy another speaker of this kind for $349. That price tag is not exactly cheap, but if you love music, HomePod should be at the top of your shopping list.
Photo: Ste Smith/Cult of Mac

There are boatloads of smart speakers out there, but nothing quite like HomePod. Like many Apple products that came before it, HomePod is here to revolutionize an industry. It’s certainly not first to market, but Cupertino’s plan is to make all HomePod competitors insignificant. The new Apple smart speaker uses cutting-edge technology that delivers outstanding sound quality to do just that.

In this week’s issue, you’ll find that story and more. Learn how ‘Hey Siri’ works with HomePod and other devices. Don’t miss Cult of Mac Watch Store’s big President’s Day Weekend Sale, here you can save up to 20 percent on great bands and accessories for Apple Watch. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Save big on Apple Watch bands this President’s Day weekend [Watch Store]

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We’ve rounded up some amazing brands for this huge sale including: OleksynPrannyk, E3 Supply Co., Rilee & Lo, Strapple, Clessant, Just Mobile and more.
Photo: Ste Smith/Cult of Mac

It’s President’s Day weekend — a great reason to offer some huge savings on top-brand Apple Watch bands over the holiday.

In a few clicks, you’ll find incredible savings on Apple Watch bands and accessories during Cult of Mac Watch Store’s biggest sale since Black Friday — three days of massive savings.

We’ve rounded up some amazing brands for this huge sale including: OleksynPrannyk, E3 Supply Co., Rilee & Lo, Strapple, Clessant, Just Mobile and more. These brands are offering up to 20 percent off regular prices!

Rest-assured that bands sold in our Watch Store are high-quality and recommended by Cult of Mac — we’ve touched, worn, reviewed and recommend everything we sell. Sale ends Monday at midnight. Happy shopping!

Save big: Refurbished Apple Watch Series 3 lands on Apple store

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Series 3 is the best Apple Watch yet.
Photo: Apple

There’s no better time than now to get a cheap deal on the Apple Watch Series 3, now that Apple is starting to sell refurbished units.

Apple’s online store stocked up on refurbished Apple Watch Series 3 units this week, giving customers the opportunity to get Cupertino’s best wearable at a discount.

This hidden Apple Watch feature tells you if your workouts are doing any good

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It’s not about how far you run, it’s how fast you recover. Apple Watch heart rate recovery data gives you the facts.
It’s not about how far you run, it's about how fast you recover.
Photo: Graham Bower/Cult of Mac

It’s all very well to know how far you ran, cycled and swam. But the whole point of exercise is not just to clock the miles. It’s supposed to make you more fit. So, how do you know if all those sweaty miles are actually doing any good? One way is by measuring your heart rate recovery time.

Fortunately, watchOS 4 provides a reliable way to see this data, and thus monitor changes in your fitness level. Here’s how you can use Apple Watch to keep your workout goals on track.

Last chance to save: Grab any two Nyloon Apple Watch bands for $65 [Watch Store]

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Shop Nyloon's colorfully cool collection of NATO nylon bands for Apple Watch. Shown here is the Seafarer.
Photo: Christopher Lavan

Note: Buy two nylon Apple Watch bands from Nyloon for $65. Regularly priced at $38.95 each. Sale ends Tuesday, February 13 at midnight. Use code Nyloon65 at checkout. 

Nyloon just introduced six fun new designs to its collection of nylon Apple Watch bands right on time for spring shopping. Best yet, these bands compare in quality to Apple’s nylon offering, and cost ten bucks less.

Check out Watch Store’s full lineup of Nylon bands for Apple Watch, and read on to learn more about these must-have straps. Buy two bands for $65 (an 18 percent saving). Use code Nyloon65 at checkout in Watch Store.