As per Japanese tradition, Apple has started handing out its Fukubukuro (a.k.a. “Lucky Bags”) to customers at its brick-and-mortar retail stores in Japan — giving some fortunate buyers massive discounts on the latest Apple products and accessories.
The bags are part of a special New Year offer, and are available in only limited quantities, with customers not knowing which they’re going to get until they’ve stumped up their ¥36,000 (around $300).
Check out the bag’s contents (as well as how you can get your hands on one, even if you don’t live in Japan!) after the jump:
This year there are four classes of bag available. The most fortunate of these includes a 128GB 11″ MacBook Air, Air Jacket case, and Twelve South PlugBug. The second and third bags include a 16GB iPad Air 2 or 16GB iPad mini 3, plus an Ultimate Ears Boom Bluetooth speaker. Finally, the fourth bag contains a 16GB fifth-generation iPod touch and iTunes gift card.
All bags also contain an Apple TV, set of Beats Headphones, Mophie Power station, and iTunes Gift Card — not to mention the backpack itself!
Sadly, this is a Japan-only offer, although if you’re eager to get your hands on one, some of the collector’s item bags do invariably show up on eBay. One such auction can be seen here, saving you a considerable wait (and a trip to Japan).
While the popularity of these grab bags isn’t a surprise given the savings they offer, it’s still pretty amazing when you consider that, just a few years ago, Japan was considered a dead market for Apple. How times have changed!