Post-apocalyptic free-to-play iOS game Fallout Shelter is proving that engaging gameplay and treating your players like valued customers pays of huge dividends.
Developer Bethesda today revealed that the game, only just released, has pushed aside all other takers in the App Store, becoming the top downloaded game in 48 countries, and the top downloaded app (including games) in 25 more.
Looks like a fun, quality game that doesn’t trick you into buying in-app purchases can be successful after all.
