Millennials are a generation of “digital natives” with strong opinions and they’re losing interest in social media that only allows them to register a Like on posts.

The creators of a new social media app called exacly.me believe they can give Millennials a platform for meaningful sharing with the honest self-expression that so defines them. The community of users can rate each other’s content with “Me” or “Not Me.” Gasp at a picture of a friend rock climbing? There’s even an option to say “So Not Me.”

Happy Back to the Future Day, everyone! If you’ve somehow been living under a rock, today is the “future date” which Marty McFly visits in the 1989 movie sequel Back to the Future II.

And while we may not yet have ubiquitous hoverboards, self-tying sneakers, rehydrating pizzas or, erm, loads and loads of fax machines, we do have Siri. And Apple’s loaded it full of Doc Brown and Marty McFly references to celebrate the occasion.

Check out the best quips below.

Between Alex Gibney’s The Man in the Machine documentary and the new Steve Jobs biopic, there’s no shortage of viewing material at the moment if you’re interested in Steve Jobs.

But Netflix-subscribing Steve Jobs completists may want to check out one other Jobs artifact: 2012’s Steve Jobs: The Lost Interview. And you’d better hurry up, too — because it disappears in November.

If you steal from Apple, watch out. And if you steal a million bucks from Apple while working as an Apple Store employee? Prepare to go to jail.

Apple is still being coy about Apple Watch sales figures, with Cook this week noting that, “We are not announcing the numbers” — but assuring people that the company has “shipped a lot” of Apple Watches, and that numbers continue to grow.

“This is competitive information,” he said. “I don’t want to help the competition. We shipped a lot [of Apple Watches] the first quarter, then last quarter we shipped even more. I can predict this quarter we will ship even more.”

But how many is a lot?

The maker of Telegram, a popular messaging app, has had his creation blocked in Iran on the grounds that he refused to help authorities to spy on their own citizens.

Creator Pavel Durov said that Iran’s Ministry of Information and Communications Technology asked him to provide them with “spying and censorship tools” for the service. When he refused, Telegram was quickly given the boot.

Misfit is back with a major update to its award-winning Shine fitness and sleep tracker. The new Shine 2 is faster and more accurate than its predecessor, with an added 3-axis magnetometer and updated hardware that promises improved responsiveness and snappier syncing.

Apple TV has locked up some fancy, exclusive content ahead of the launch of its new set-top hardware next week.

M2M, which is a really chic way of saying “Made to Measure,” will air content devoted to the fashion world and its icons. It comes courtesy of a partnership between Apple and sports/fashion titan WME/IMG, and you’ll only be able to see it through Apple.

Here’s what you can expect your Apple TV to be wearing when the channel launches Tuesday.

The third-quarter figures are in for the Swiss watch industry, and it’s not good news. Exports slid 8.5 percent over the past three months, continuing a trend that has some worried that newer tech like the Apple Watch might be affecting demand for traditional timepieces.

Analysts are citing falling sales in Asia as the reason for the downturn.

Where can you buy weed legally? What kind of marijuana is best for you? What are the laws concerning pot use in your neck of the woods? Potent new marijuana apps make it easy to answer all your sticky weed questions.

We’ve harvested the best marijuana apps so you don’t have to pick through the seeds and stems yourself.

Apple plans to make a big splash in the fashion world next year by sponsoring the Metropolitan Museum of Art’s big Costume Institute exhibit. Few details about the project are known, but Apple design guru Jony Ive teased what visitors might be able to expect in a new interview about the intersection of technology and fashion.

We won’t get a peak of the iPhone 7 until late next year, but when we do its biggest feature may be that it comes without it’s most iconic pieces of hardware: the home button.

Piper Jaffrey analyst Gene Munster is infamous in the Apple community for his incessant predictions that Apple is making a television set. Now the analyst is dipping into some iPhone 7 speculation, claiming that by ditching the home button, the iPhone 7 will come in a smaller form-factor but pack the same screen size.

Maybe there aren’t a ton of new features in iOS 9, but you may find yourself getting tighter with Siri.

Siri is out to earn the title of “Best Assistant” with a series of new tricks aimed at making your life easier.

You no longer have to set a time for Siri to remind you to do tasks. You will automatically get reminders once you arrive or leave a location. No time to read an email or an interesting article? Ask her to remind you later and she will do so.

Siri can call up any photo you like based on a location or timestamp. She can also give you sports scores without directing you to a website, can convert measurements and, if you have a shiny new iPhone 6s, there is no need to press the home button to summon her. Just say, “Hey Siri.”

To see how Siri worked for me, check out the video below.

The fourth generation Apple TV is set to start shipping next week and Apple just added three new channels to the device’s lineup to boost its offerings.

New channels were added to Apple TV this morning for CBS All Access, Made to Measure, and finally NBC, which is the last of the major networks to joining the Apple TV lineup.

Tim Cook may like the “runway” for Apple Music’s take off, but Spotify is currently soaring.

Apple’s competitor in the music streaming business found itself in the No. 1 position on the iPhone App Store’s Top Grossing charts for the first time in the United States. This is on the same day that the Apple CEO Cook told the audience at the Wall Street Journal Digital Live conference that Apple Music has 6.5 million paying customers.

After five months of beta testing its fast-loading ‘instant’ articles, Facebook is rolling out the feature to all iPhone users starting today.

Instant articles load 10 times faster than normal shared links and rank higher in News Feed. Facebook has enlisted a number of top publishers to create content for the new article format with The New York Times, BuzzFeed, and The Atlantic among the first supporters.

Those iPhone cases that hold cash and credit cards are fine as long as you want to look like you’re carrying your mother’s wallet.

Luxury accessories design company Gresso has a solution to return your overriding need to be practical back to cool. It has designed a stylish aircraft aluminum iPhone 6 case that has a hidden slide-out drawer for your cards. Jony Ive might approve.

Backblaze launched in 2007, accruing hard drives and building out a backup capacity of what amounts to some 150 petabytes of data on its servers. They’ve since become one of the most trusted providers of backup, with prices that beat out even Amazon’s impressively prices S3 service. How much cheaper? Right now you can get a year of unlimited backup on Backblaze for $24.99 at Cult of Mac Deals.

You’ll need to have rock-star money to afford new iOS rhythm game Guitar Hero Live.

That’s because, in a break from previous titles in the hard-rocking series, this one features a $49.99 in-app purchase for the full version, which includes well over 40 tracks.

Yep, to paraphrase This Is Spinal Tap, this price goes to 11!

You know smartphone cameras are getting pretty darn good when they start regularly popping up as the filming implement of choice for ad-makers.

The latest company to jump on the iPhone for shooting is New Balance Numeric, the popular sneaker brand’s skate shoe division. It’s released a six-minute skate video/advert shot completely on an iPhone 6 that features pro skaters including PJ Ladd, Arto Saari, Jordan Taylor, Levi Brown, Tom Karangelov and Jack Curtin.

Check it out below.

They may not have done so well in India, but on Samsung’s home turf, the iPhone 6s and 6s Plus are doing gangbusters business. In South Korea, in fact, iPhone 6s preorders sold out within minutes of becoming available.

Best List: Forefront bike helmet with MIPS by Smith Optics

There’s MIPS in that there Forefront. Smith Optics’ Forefront mountain bike helmet has been around for a bit and has gotten excellent reviews from both the media and the man on the trail.

Now Smith has added the latest buzzword in safety — MIPS, or Multi-Directional Impact Protection System — to the award-winning lid.

One of the reasons Apple says you shouldn’t jailbreak your iPhone is because doing so will impact performance. But is that actually true, or is that just what Apple wants you to believe? This video holds the answers.

Apple gets a lot of kudos for its design chops, but there’s one product everyone thinks Cupertino can improve: iTunes. The bloated Swiss army knife app for managing everything from your music library to the apps on your iPhone has been begging for a rethink for years. Yet for whatever reason, Apple has yet to deliver a true design overhaul of iTunes.

The situation has gotten so bad, iTunes is now being assigned to college students as a design problem. Students at German college Fachochschule Potsdam were assigned the task of splitting iTunes up into 16 different apps. And the results look pretty good!

The Chinese mobile ad company responsible for malicious code discovered in 256 iOS apps has come forward and apologized after being named and shamed by Apple.