The average Apple Watch user checks his or her timepiece four to five times an hour, and are most likely to use the device’s Maps function, according to two separate studies.
Carried out by Wristly.com and researchers at the University of Stockholm’s Mobile Life Centre, the two surveys quizzed Apple Watch owners on their typical usage, and discovered a few interesting observations in the process.
One of them? That brief interactions are where it’s at for Apple Watch — with even standard iPhone features like checking messages being statistically rare on the Apple Watch. In one month, researchers suggest that the Apple Watch is used to answer phones an average of just eight times, and to read mail only twice.
“With Apple Watch, usage interactions are measured in a few seconds,” observes Wristly’s Desarnauts, “and we have the data to show it.”
While I’m surprised by how little people are likely to send and respond to messages on the Apple Watch, it bodes well for the device because it shows that it is gradually building its own identity — rather than being viewed as a second screen for the iPhone.
Another recent survey from analytics firm Argus Insights puts the Apple Watch well ahead of its competitors ahead of this year’s holiday season — with different versions of the Watch making up 4 of the top 10 spots.
Via: Fortune
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
3 responses to “These are the features Apple Watch owners love most”
I gave the idea for the icons at the main screen and for the solar system watchface, probably the Watchface feature by itself… I have been thinking, the main reason the Apple Watch is surviving it is because the Watchface… I never received a single thanks for my concept ideas… still I’m very proud of myself… You are welcome Tim ;(
The best thing about my watch is . . . it tells the time.
YouMail. I just discovered it when a call comes in I can’t answer, it is automatically transcribed and I can easily see it and read it and I never have to look at or take my phone from my ear. To me, it is a killer app!