Whether it’s its new heartwarming Christmas ad or its giant iPhone 7 billboards, Apple frequently leads the way on both quality and quantity for its advertising.
But according to Apple’s most recent 10-K annual report, recently filed with the SEC, it’s no longer revealing what it spends to get to this point.
We’re all expecting Apple to deliver something spectacular for the iPhone’s tenth anniversary next year, but what comes after that? According to some analysts, it will be a “decade-long malaise” that will cause Apple to fall.
It’s amazing how many peripherals there are for expanding the functionality of the already very useful iPhone. We’ve rounded up some of the coolest and most affordable iPhone add-ons, from a tripod you can fold up and store in your wallet, to a module to turn your phone into a universal remote, a 32GB storage upgrade and a 3-pack of extra long, MFi-certified Lightning cables. Read on for more details:
Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?
Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.
Sources in Apple’s supply chain have corroborated claims that the company will launch a 10.5-inch iPad in 2017.
The device is thought to be aimed at the enterprise and education sectors, where the 9.7-inch iPad is considered too small and the 12.9-inch iPad Pro is too expensive.
The best shopping week of the year is finally here! Score some all-time price lows on iPads, iPhones and more.
Bid goodbye to your free time because Microsoft just brought Solitaire, arguably its greatest creation, to Android and iOS.
The game has been a staple of the Windows operating system for 25 years and boasts 119 million players on Windows 8 and Windows 10 alone. Now it’s jumping to third-party platforms for the first time ever.
My shiny new MacBook Pro finally arrived. What kind of YouTube channel would Cult of Mac be running if we didn’t film a MacBook Pro with Touch Bar unboxing?
In today’s video, I open up my new space gray laptop, fire it up for the first time, and record my first hands-on impressions. Check it out below.
Samsung’s desperate to boost Galaxy S7 sales following the death of the Galaxy Note 7, so it’s turning to Apple (again) for inspiration.
The South Korean company is planning a “glossy black” version of its flagship smartphone that will take on the insanely popular jet black iPhone 7.
Holiday season means travel, and that means putting the ‘mobile’ in your mobile devices to the test. These four accessories will make sure your mobile tech is up to the challenge, from keychain-sized charging cables to gumdrop-sized earbuds, a pocket sized personal battery and a sturdy car mount. With these, all you’ll have left to worry about is avoiding political talk at the dinner table. Read on for more details:
If you watched the most recent Mac media event, you already got a preview of Final Cut X — thanks to the on-stage demo showing how it worked in conjunction with the MacBook Pro’s new Touch Bar. But there’s a whole lot more to the Final Cut Pro 10.3 update than that.
To check out what you’ll find in the latest update for Apple’s video-editing software, check out our comprehensive video below.
The rumored decision to adopt a glass chassis for the next-generation iPhone is reportedly fueled by a desire to improve wireless charging, another key feature supposedly coming to Apple’s 2017 phone.
The report comes from notable Apple analyst Ming-Chi Kuo, who claims that all 2017-era iPhones will boast the long-awaited wireless charging tech.
Tim Cook and President-elect Donald Trump haven’t exactly seen eye-to-eye on a number of issues previously.
However, during yesterday’s meeting with The New York Times editorial board, Trump revealed news about a recent phone conversation he had with Cook, containing details Trump thinks Apple has reason to “be happy about.”
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If you’re ready to upgrade your iPad this holiday season, make sure you sell your old iPad to us first. Cult of Mac’s Apple gear buyback program can get you more for your outdated and even busted devices than companies like Gazelle, Walmart, Best Buy and even Apple.
We’re also offering a special Black Friday bonus. Just enter “blackfriday” on Cult of Mac’s buyback pagefor $15 extra on every trade-in.
For longer than I have allowed myself to believe, the iPhone has been called a scanner that fits in your pocket. But if I wanted a high-quality copy of an old photograph, I still sought out a flatbed scanner, presuming the results would be superior to taking a picture of a picture with a phone.
But the iPhone camera, as maybe you are tired of hearing, improves with each generation and the so-called scanner apps prove more valuable as a way to copy a photograph for sharing and even printing. One such app is the new Pic Scanner Gold.
Amazon is reportedly looking to bring live sports streaming to Prime subscribers. The retail giant is said to be in talks with a number of major sports organizations like the NBA, MLB, and NFL over rights to show live games.
Dropped some hard-earned coin on a fresh iPhone 7 Plus? Congrats. Now I’m going to help you protect it for less than $25.
In my latest video, I’ll show you my favorite iPhone 7 Plus cases that you can pick up right now at a bargain. Leather, protective. wallet — check out my picks below.
Learning to code is one of the best things you can do in today’s workplace. With such a vast skillset though, it can be hard to know where to start. That makes this bundle of lessons a great resource, with over 150 hours of instruction covering 10 broad topics for beginner and experienced coders alike. Best of all, you can pay what you want for the whole bundle at Cult of Mac Deals.
A short, 5-second MP4 video is circulating online which causes iPhones to freeze and lock up, with the only way around it being to perform a forced reboot of the device.
The video originates from the Weib video-sharing app Miaopai. The video doesn’t immediately cause your iPhone to crash, but around 10 second after watching it you’ll notice that your iPhone starts to slow down, before freezing completely.
It’s time for us to use our favorite headache-inducing gif again as Apple has released its latest set of diversity figures, showing how Apple’s push toward a more representative diverse company is coming along.
The results? That white males continue to dominate the upper ranks of the company, but further down the ladder things are changing much faster — and 54 percent of new hires in the U.S. come from minority backgrounds.
November 22, 1995: Toy Story, Pixar’s first feature-length movie, lands in theaters. The charming film wows the world with the wonders of computer animation.
The most successful of Apple co-founder Steve Jobs‘ business ventures during his wilderness years away from Cupertino, the box office smash makes his belief in the power of computer graphics pay off in a big way.
How big? A cleverly timed decision to sync the movie opening with Pixar’s public offering turns 40-year-old Jobs into a billionaire.
Vending machines that advertise Apple Pay can provide a big boost in revenues, according to a new study.
During its six-month long study, USA Technologies Inc discovered that vending machine customers are 135% more likely to pull out their iPhones to pay if digital advertising for the payment method is presented at the point of sale.
Apple has started shipping out the new MacBook Pro with Touch Bar to customers in the U.K. and the rest of Europe.
Those who places an order before shipping dates slipped started to see their order status change to “preparing for shipment” on Monday, and many are reporting their new machine has now shipped this morning.
Looking to save yourself some cash on Apple’s new MacBook Pro? You could be in luck. The company is teasing a one-day shopping event for Black Friday that could bring tasty discounts on its latest products.