In a significant shift in the podcasting landscape, YouTube has emerged as the leading platform for podcast consumption in the United States, surpassing long-time market leader Apple Podcasts and streaming giant Spotify, which is now in second place, according to recent studies. Meanwhile, former leader Apple Podcast loses market share, falling to third place. And that marks a turning point in how Americans access and consume podcast content.
Once-dominant Apple Podcasts loses ground to 2 big competitors
Photo: Apple
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