Apple saw iPhone activations decline to 33% of new smartphone activations in the US in Q1 2024, the lowest number in the country since 2017, according to a market-research firm. In the year-ago quarter, iPhones accounted for 40% of new smartphone activations in the US. In just 12 months, the company has seen its share fall by 7%.
The decline doesn’t necessarily stem from a lack of interest in Apple’s products — iPhone’s share of the installed smartphone base has actually increased. Partly it’s because iOS handsets last so long.
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