One of the best low-key announcements at yesterday’s iPhone X event was that Apple will soon offer 4K movies on iTunes for the same price as 1080p copies. In an incredibly neat gesture, existing 1080p purchases are automatically upgraded to 4K for no added cost.
Almost all the big Hollywood studios have agreed to the deal. The only one that hasn’t? Weirdly enough, it’s Disney — a.k.a. the movie studio that Apple’s theoretically the closest to.