Advertising is the life blood of many tech companies, so it’s no surprise that people are already tripping over themselves to find a good way of monetizing augmented reality, the technology Apple has brought to the masses with ARKit.

The company that’s first out of the gate with AR spam is Snapchat, which has just announced that it’s opening up its 3D World Lenses to advertisers. Ever wanted to have fun™ by interacting with a beloved corporate mascot? Well, now you can.

North America has been getting its ass kicked by natural disasters the last two months and Apple users have stepped up big help in the recovery efforts.

More than $13 million in donations have poured in from the Apple community to help relief efforts related to hurricanes in Texas, Florida and Puerto Rico. And according to a new blog post from Apple, the donations are still pouring in.

iOS 11’s biggest new feature, for iPad users at least, is drag-and-drop support, which goes way beyond just letting you drag a file or snippet of text between apps. I’ve been using iOS 11 since the first beta last summer, and while drag-and-drop was neat, it didn’t really come into its own until third-party apps started supporting it.

Two things have surprised me. One: How useful drag-and-drop is inside a single app (which works on iPhone, too). And two: How bad drag-and-drop is for certain tasks.

The power to control the wind and create an ethereal flight of blowing flower petals is now possible with your iPhone or iPad.

An iOS version of Flower, a hit PlayStation game when it debuted in 2009, became available for purchase Thursday on the App Store.

We live in a world where cars can drive themselves and your phone can recognize your face, but most home security systems still require a physical phone line. Yes, we’re talking about that ancient form of communication used before the iPhone graced this earth.

You know how when you’re on a FaceTime call with your parents, and your father holds his favorite recipe up to the camera, and you use the screenshot to capture a photo of it? Well, now there’s a proper, official way to capture images from FaceTime calls. Even better, they’re not just stills. The captures are Live Photos, so you can relive that goofy smile from your grandparent long after they’re gone.

The first big beta update for iOS 11 is already available to the public, just one day after Apple seeded the new beta build to developers.

iOS 11.1 beta 1 can now be installed on iPhones and iPads by public testers and comes with other big updates for tvOS 11 and macOS High Sierra.

Apple Music has already racked up more than 30 million paid subscribers, but according to boss Jimmy Iovine, the company still has a long way to go before its satisfied with its streaming service.

The former Beats CEO turned Apple exec sat down for a new interview along with Beats 1 DJ Zane Lowe to talk about the future of the service. During the wide-ranging discussion, the Apple Music team revealed how it thinks music streaming has to change in order to dominate free rivals like YouTube.

Playboy magazine may be more closely associated with bunnies than with bytes, but back in February 1985 it was home to one of the most revealing interviews of Steve Jobs’ career.

To mark the passing of Playboy founder Hugh Hefner, who died Wednesday at the age of 91, we revisit one of the most in-depth interviews Jobs ever gave, which was conducted at a particularly tumultuous time in his career.

At long last, iOS 11 is upon us, along with a bunch of new tweaks and features. So it’s a great time for developers to start making the most of Apple’s slick new OS.

If you’ve not tried Nintendo’s Super Mario Run game yet, the company has an offer it hopes may be able to lure you in: a half price sale, along with the addition of all-new game elements.

From today through October 12, Super Mario Run will set users back just $4.99 for every level. The update, meanwhile, adds support for a new character called Daisy, and an extra nine levels, which are playable once you’ve completed the existing stages.

Apple is reportedly planning on keeping LCD iPhones around for another year after the iPhone 8 and iPhone 8 Plus — but don’t expect any ordinary, regular LCD displays.

According to a new report, Apple is investigating the possible use of technology known as Full Active LCD screens, a type of advanced liquid crystal display that would allow it to create an LCD handset which looks much closer to the new OLED iPhone X.

The Apple Watch may not yet be a fully FDA-approved medical device in its own right, but it’s already playing a valuable role when it comes to healthcare.

World renowned Cedars-Sinai Medical Center has just launched an update to its existing iOS mobile app — allowing patients who own an Apple Watch to use it to find nearby hospitals and even call doctors directly.

Apple has reportedly agreed terms with Bain Capital as part of the private equity firm’s $18 billion bid for Toshiba’s memory chip unit — with a final agreement that could be announced as early as today.

Zipping files just got a whole lot easier on the iPad thanks to iOS 11’s new Files app. Now, instead of having to fire up a third party app and somehow get your files in there, you can use drag-and-drop, or other methods, from right inside Files, and then save the results back to Files. Today we’ll take a look at two zipping apps which work with Files to zip files in iOS 11, both with different approaches: Kpressor, and Zipped.

This week, protect your new iPhone 8 Plus with some inexpensive cases. Or consider a crazy-low deal on an older iPhone, a hot buy on the latest iPad Pro or other bargains in our roundup of the week’s best Apple deals.

Netflix needs no introduction. It’s one of the few services that everybody gets use out of, with movies and TV shows for anyone’s tastes. Basically, Netflix is a utility provider for home entertainment. And when was the last time you got five years of free utilities?

Well we can’t offer you a break on your gas bill, but here’s a chance to win five years of premium Netflix subscription for free.

Amazon revealed not one, not two, not three, not four, but five Echo-based products at a huge event today at its headquarters in Seattle.

The wave of gadgets, which also included a new TV dongle, is ready to take on Apple’s HomePod speaker and Apple TV 4K with some pretty impressive features. Even more impressive, though, are their incredibly low price tags. It makes you wonder how Apple possibly can compete.

Here’s all the stuff Amazon just revealed.

The iPhones 7, 8 and X all capture images in the new HEIC format, which creates images much smaller than JPEGs, with the same quality.

All new images you snap, and movies you capture, will be saved in the new HIEC and HVEC (for movies) formats. But what if you want to convert your older images from JPEG to HEIC to save some space? That’s exactly what Half App does.

We’ve seen iPhone cases plated in gold, encrusted with precious gems and crafted from the skin of an ostrich. But one made from a meteorite is sure to make a strong impact.

Since you’re already spending more than a grand on the new iPhone X, another $4,100 will get you a case made with “authentic elements” from a meteor discovered in Russian in 1967. The case, available for pre-order now from the Russian luxury accessories company Caviar, which also offers slightly less expensive cases made from volcanic rock, mink fur, and amber.

This post is presented by Mailbutler GmbH.

If you have an email address, there’s a very good chance it ends in “@gmail.com.” Well over a billion people use Gmail, which claims more than 20 percent of the email market. Even though Mac users’ machines come with Apple Mail, many prefer to use Google’s email platform in their browser.

One thing Apple Mail users could dangle over the head of Gmail users is the ability to install Mailbutler, a plugin that adds a bunch of useful new functions to the Mac’s built-in email program. But with today’s release of the latest beta, Mailbutler finally becomes available for Gmail.

Hollywood is racing to do business with Apple in hopes to help the iPhone-maker create its first breakout TV series and movies.

Apple’s LA-based TV execs, Zack Van Amburg and Jamie Erlicht, have been lining up meetings with some of the top names in town, according to a new report that sheds some light on the company’s TV strategy. Everyone from Jennifer Aniston to Steven Spielberg has pitched the duo. But in true Apple fashion, they’re being very picky about what they say yes to.

The first big beta update for iOS 11 has already arrived just over a week after Apple’s new software went live for the public.

Developers received a fresh batch of updates this morning, including iOS 11.1 beta 1 which adds a host of changes and bug fixes to Apple’s most significant software release of 2017.

Having a powerful camera in your pocket is really handy when a great photo moment happens. A beautiful skyline, a precious family moment, a funny looking cat. But one place where you can’t reach for the phone to take a snap is when you’re underwater.

Do you fancy getting your hands on some Steve Jobs memorabilia, but can’t quite stretch to the high six figure dollar mark needed to purchase a big ticket item like an original Apple-1 computer? No problem if so — because an upcoming auction for a Steve Jobs autograph may be more in your ballpark.

The autography in question is on the front cover of a Newsweek magazine from October 24, 1988, features Jobs with his NeXT computer — the first of several computers he launched during his wilderness years outside of Apple.