A new report from Bloomberg suggests that Apple’s $349 HomePod smart speaker costs the company around $216 in components, giving Apple a 38 percent margin.
If accurate (and we’ll come to that!), the figures suggest that despite charging users considerably more money than Amazon and Google charge for their rival smart speakers, Apple is actually earning smaller margins than Google Home’s 66 percent and Amazon Echo’s 56 percent.
But the numbers almost certainly don’t tell the whole story.