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Here’s how much experts think HomePod costs Apple to build

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Don't take a chance on a bricked HomePod.
The HomePod costs a lot more than its rivals, but it costs Apple a lot, too.
Photo: Ste Smith/Cult of Mac

A new report from Bloomberg suggests that Apple’s $349 HomePod smart speaker costs the company around $216 in components, giving Apple a 38 percent margin.

If accurate (and we’ll come to that!), the figures suggest that despite charging users considerably more money than Amazon and Google charge for their rival smart speakers, Apple is actually earning smaller margins than Google Home’s 66 percent and Amazon Echo’s 56 percent.

But the numbers almost certainly don’t tell the whole story.

HomePod setup bug afflicts some frustrated owners

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iPhone X
A perplexing HomePod setup bug leaves some people exasperated.
Photo: Ste Smith/Cult of Mac

An apparent bug has left some HomePod owners unable to get their new Apple smart speakers up and running. Complaints about a mysterious “Setup Failed -6722” error message surfaced soon after HomePod launched last Friday.

Use this playlist to remove unwanted Apple Music downloads

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music piano
Who wants to hear music like this?
Photo: Charlie Sorrel/Cult of Mac

Shuffle and skipping are two great tools for listening to new music on your iPhone, using Apple Music. You can download lots of new music to your iPhone, then set it to shuffle while you take a walk. If you’re also wearing a pair of AirPods, a double tap on one of them will skip any tracks you don’t like. It’s a great way to listen to new music, with one big, annoying side-effect: You end up with lots of unwanted downloads cluttering up your iPhone.

But with one simple smart playlist, you can fix that right now.

Treat yourself to 10% off Speidel Twist-O-Flex bands for Valentine’s Day [Watch Store]

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speidel
Speidel's Twist-O-Flex stretches up to 5 inches, making it easy to get on and off your wrist. Perfect for him or her!
Photo: Speidel

Note: For Valentine’s Day only, all of Speidel’s iconic Twist-O-Flex Apple Watch bands are 10 percent off! Perfect for him or her.

Today’s all about showing the one you love just how much you care. I say it’s a great opportunity to throw a little love your own way.

Speidel — purveyor of the original stretchy, stainless steel Twist-O-Flex bands — agrees. This Valentine’s Day only, treat yourself to 10 percent off these great Apple Watch bands in Silver, Brushed or Black stainless steel.  These bands are for both men and women.

Read our full review below and visit our Watch Store to check out these iconic bands.

HomePod leaves ugly white rings on wood tables

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Apple HomePod smart speaker Listening History
Think twice before leaving HomePod on your wood table.
Photo: Ste Smith/Cult of Mac

HomePods are already making their mark in new homes across the country — but not in a good way.

Apple customers started noticing that HomePod can damage wood furniture by leaving a white ring after resting on a table for just a few minutes or days.

How to get VIP email pushed to your iPhone instantly

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vip email
There's more than one way to "push" mail.
Photo: Charlie Sorrel/Cult of Mac

We’d all rather that folks sent short messages via iMessage, or WhatsApp, or another civilized format that encourages brevity, but they insist on email. But what if your emails could pop up on your iPhone’s lock screen and be as easy to reply to as an iMessage. If you set it up right, your regular iPhone Mail app can do exactly that, using Push and VIP email. Let’s take a look.

Save big: Refurbished Apple Watch Series 3 lands on Apple store

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Apple Watch Series 3
Series 3 is the best Apple Watch yet.
Photo: Apple

There’s no better time than now to get a cheap deal on the Apple Watch Series 3, now that Apple is starting to sell refurbished units.

Apple’s online store stocked up on refurbished Apple Watch Series 3 units this week, giving customers the opportunity to get Cupertino’s best wearable at a discount.

Apple could source local chipsets for Chinese iPhones

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iphone x
Apple could be embracing Chinese manufacturing to help grow its brand in the country.
Photo: Ste Smith/Cult of Mac

Apple may be expanding its supply chain further by buying storage chips from the Chinese memory chipmaker Yangtze Memory Technologies, a new report states.

What makes this interesting is that the chips will reportedly be used only in iPhones and other devices for the Chinese domestic market. It suggests that Apple may be willing to modify its iPhone manufacturing process in order to please the Chinese government’s push toward more local manufacturing.

This hidden Apple Watch feature tells you if your workouts are doing any good

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It’s not about how far you run, it’s how fast you recover. Apple Watch heart rate recovery data gives you the facts.
It’s not about how far you run, it's about how fast you recover.
Photo: Graham Bower/Cult of Mac

It’s all very well to know how far you ran, cycled and swam. But the whole point of exercise is not just to clock the miles. It’s supposed to make you more fit. So, how do you know if all those sweaty miles are actually doing any good? One way is by measuring your heart rate recovery time.

Fortunately, watchOS 4 provides a reliable way to see this data, and thus monitor changes in your fitness level. Here’s how you can use Apple Watch to keep your workout goals on track.

iPhone’s controversial notch could shrink in 2018

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Apple Watch
You’ll want this year’s iPhone for its cameras.
Photo: Ste Smith/Cult of Mac

The iPhone’s controversial “notch” will get smaller this year, according to one group of investors.

Apple is expected to integrate Face ID into all three handsets it has planned for 2018. A smaller TrueDepth sensor means the cutout at the top of the iPhone’s display won’t need to be quite so big.

Pro-grade acoustic tests find HomePod delivers on its promises

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Siri display
HomePod lives up to its sound quality promises.
Photo: Ste Smith/Cult of Mac

Professional grade acoustic tests appear to confirm that the HomePod is indeed the real deal as far as speakers go.

Apple has been talking up its smart adaptive speaker and high-end audio processing algorithms since the HomePod was first shown off at last year’s WWDC event. According to Apple, the HomePod can adapt its sound to fill any room it’s put in. It seems it wasn’t kidding!

Google Chrome ad blocker could prove good for everyone (even publishers)

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Chrome
Here's why it's a win for everyone.
Photo: Killian Bell/Cult of Mac

Google will roll out an awesome Chrome ad blocker Thursday that takes aim at some of the most invasive forms of online advertising.

The new Chrome ad-blocking feature won’t annihilate ads entirely. But users won’t need to worry about full-page ads, ads with auto-playing sound and video, or flashing ads anymore.

Apple says that Apple Park campus is a ‘no drone zone’

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no drone
Drones aren't Apple's favorite technology, it seems.
Photo: Kif Leswing/Twitter

Apple has no time for your drones! Yesterday was Apple’s annual investors meeting, and one of the attendees tweeted this photo of signage erected at Apple Park declaring it a “no drone zone.”

Given Apple’s insistence on privacy — and Tim Cook declaring that keeping Apple products under wraps is the “bane of [his] existence” — that’s not necessarily a surprise. Still, it does mean that Apple is seemingly none too happy about the myriad drone flyover videos which keep on showing up online.

Apple’s new 6.1-inch iPhone is expected to sell like crazy

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iPhone X laying down
I wanted a Galaxy S10, but I'm stuck with iPhone.
Photo: Ste Smith/Cult of Mac

Apple’s upcoming 6.1-inch iPhone will be a smash hit, according to one reliable analyst.

It is expected to become the most popular model in the 2018 lineup, thanks mostly to its more affordable price tag. Sales could total a whopping 100 million units over its lifetime.

Tim Cook says keeping Apple’s secrets are ‘the bane my existence’

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Tim WWDC
Keeping secrets isn't easy.
Photo: Apple

When you’re a company the size of Apple and under the scrutiny that Apple is, keeping secrets is hard.

That’s what Tim Cook told investors during Tuesday’s annual investors meeting, during which he described how, “keeping stuff confidential is the bane of my existence.” In other words, with the exception of the visitor’s center, you shouldn’t expect a tour of Apple Park any time soon!

Flipboard CEO (verbally) flips off Apple News

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flipboard
Flipboard is a rival to Apple News in the news aggregation space.
Photo: Flipboard

The CEO and co-founder of Flipboard has some harsh words for Apple’s rival Apple News aggregation app.

Speaking at the Code Media conference, Mike McCue said that Apple News is “a product … living in the past,” and is lacking behind Flipboard in some very important ways.

Last chance to save: Grab any two Nyloon Apple Watch bands for $65 [Watch Store]

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nyloon
Shop Nyloon's colorfully cool collection of NATO nylon bands for Apple Watch. Shown here is the Seafarer.
Photo: Christopher Lavan

Note: Buy two nylon Apple Watch bands from Nyloon for $65. Regularly priced at $38.95 each. Sale ends Tuesday, February 13 at midnight. Use code Nyloon65 at checkout. 

Nyloon just introduced six fun new designs to its collection of nylon Apple Watch bands right on time for spring shopping. Best yet, these bands compare in quality to Apple’s nylon offering, and cost ten bucks less.

Check out Watch Store’s full lineup of Nylon bands for Apple Watch, and read on to learn more about these must-have straps. Buy two bands for $65 (an 18 percent saving). Use code Nyloon65 at checkout in Watch Store.

Tim Cook wants to see money die

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Tim Cook at Apple iPhone X event
Tim Cook hates cash.
Photo: Apple

The end of money can’t come soon enough for Apple CEO Tim Cook.

During Apple’s annual shareholders meeting today, Cook told investors that mobile payments like Apple Pay haven’t taken off quite as fast as hoped. However, he said he sees promising signs that the death of cash could soon be upon us.

Zens brings super-fast wireless charging to your iPhone

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zens wireless stand
Did you ever dream that wireless charging could be up to 50% faster?
Photo: Zens

Ever since the iOS 11.2 update back in November 2017, the iPhones 8 and X have supported “wireless” fast charging. This allows inductive charging mats to pour 7.5 watts of battery-juicing power into Apple’s latest iPhones. Previous to that, Qi charging mats could only supply a pathetic five watts of charging power. To take advantage of this, you’ll need a charger capable of Apple Fast Charging. Zens has a few new gadgets that will do just that. Let’s take a look.

Kevin Durant scores TV show deal with Apple

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Kevin Durant
Eddy Cue is a huge fan of Kevin Durant (not pictured here) and the Golden State Warriors.
Photo: SF Chronicle/Twitter

The life of Kevin Durant is set to be the inspiration for Apple’s next major TV show.

Apple has been scooping up TV shows like crazy the last few months and the latest project to get the iPhone maker’s thumbs up is a show that will explore Durant’s early life along with the world of Amateur Athletic Union (AAU) basketball the players, families and coaches involved.

Stop other HomePod users from polluting your music recommendations

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Apple HomePod smart speaker Listening History
Don't let everybody else's bad taste ruin your music recommendations.
Photo: Ste Smith/Cult of Mac

Instead of recognizing the voices of various users and serving up their personal tunes, HomePod is tied to one person’s Apple Music library. That leads to an unfortunate side effect: Whenever anyone in your home tells your HomePod to play a track, that song is added to your listening history.

That means your teenagers’ ironic Ramones session, or your spouse’s un-ironic David Hasselhoff listen-a-thon, will pollute your listening history — and affect your future recommendations. Here’s how to stop that from happening.

This hilarious video is the only HomePod review you need to watch

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Erfon Elijah
CultCast host Erfon Elijah goes ears-on with HomePod.
Photo: Erfon Elijah

HomePod may not be the smartest speaker on the market, but it packs some serious skills where it matters the most: sound.

Now that we’ve had a few days to play with HomePod and compare it to competitors like the Amazon Echo and Google Home, we’re absolutely in love. The CultCast host Erfon Elijah went ears-on with HomePod at his podcast command center for one of the funniest reviews you’ll ever watch.

Prepare to laugh your nips off.

French pranksters face Apple Store ban for tax protests

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Flagship
Apple's flagship store in Paris.
Photo: Apple

Apple wants us to think of our friendly local Apple Store as a “community hub” or “town square,” but that apparently doesn’t include being a space for public protests.

According to a new report, Apple has gone to court in Paris to try and prevent French tax campaigners from pulling stunts inside its local retail stores. Specifically, it wants to ban the French NGO Attac from entering its premises.